Agency

Marketing leaders are increasingly turning to agile methodologies to help improve the speed and performance of their teams along with the many partners they use for creative, production, and measurement expertise. In our experience, though, the shift to agile is often far from seamless for these constellations of teams. Our recent survey of marketing executives found that only 3 percent characterized their transition to agile marketing with their partners as “smooth,” while more than 80 percent reported the journey to be filled with obstacles.

While Hispanics represent the largest minority segment in the U.S. today, the total population is facing a decline in the next decade, which may signal the demise of the majority or minority groups in the U.S. in 20 to 30 years.

Synchrony announced the Latinx Executive Alliance, a coalition that allows C-suite executives and business leaders from different companies, industries and sectors, to collectively help Latinx employees advance in corporate America.

There are different types of digital marketing, but in this article, we are going to dig the ground for exploring the fundamental differences between the two major types of digital marketing, i.e., B2B and B2C.

After a year like no other, consumer packaged goods (CPG) marketers face a hard question: how to power above-average growth in the next normal.

Ad budgets are quickly shifting from traditional TV, newspaper and online to DOOH with 92% of advertising executives expecting the roll-out of digitized outdoor displays to speed up even more between now and 2026.

Gina Oliva-Pinto has been promoted to Vice President of Marketing for NBCUniversal Local, a division of NBCUniversal.

The digital era of industry change has emphasized the lowest price, automated tactics, and direct response metrics at the expense of strategy. Planning our media investments in order to maximize the outcomes we seek is a lost blend of science and art.

Did you know that nearly nine out of ten Hispanics stream their favorite shows and movies? This is a higher penetration than non-Hispanics.

An overreliance on outdated tracking methods could mean costly delays in a fast-paced market

A critical finding of the study is that misaligned content erodes the impact of hardworking ad creative that had proven strong performance in the standard content. In addition, the study found that brands need to be proactive about how to treat misaligned content to avoid diminishing the effectiveness of otherwise powerful ads.

Whether undertaking a new business outreach campaign within your agency or in partnership with a consultant, certain conditions must exist to realize success. So, how do you know when you have the necessary ingredients to execute a successful new business outreach campaign? And when should you hold off until your agency is in a better position to achieve results?  By Mark Duval / The Duval Partnership

Hispanics have been the country’s key indicators of consumer sentiment since the COVID-19 crisis began. But for too long, this group has been viewed as a single segment. Aside from being the largest racial or ethnic group in the U.S., Latinos are a diverse, intersectional group with different experiences, perspectives and expectations.

This is the seventh year of Women in the Workplace, the largest study of women in corporate America. This effort, conducted by McKinsey in partnership with LeanIn.Org, analyzes the representation of women in corporate America, provides an overview of HR policies and programs—including HR leaders’ sentiment on the most effective diversity, equity, and inclusion (DEI) practices—and explores the intersectional experiences of different groups of women at work.

Despite higher inflation, labour shortages, and wage inflation, corporate confidence is growing across the world. There is a consensus that, despite the lingering impact of the pandemic, we are through the worst of times. Consumer confidence is also high and rising, starting with China and the West and gradually spreading to other economies.

With employees having more job opportunities to choose from, 91% of HR leaders are increasingly concerned about employee turnover in the coming months, according to a survey of 572 HR leaders in July 2021 by Gartner, Inc.

NBCUniversal Telemundo Enterprises announced a year-long partnership with the National Hispanic Medical Association (NHMA) to support continued COVID-19 vaccination efforts and advance health-related programs for the Hispanic community.

ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), Nielsen and Media Framework announced a collaboration aimed at increasing investments in multicultural and inclusive-owned media (African American, Asian, Hispanic, LGBTQ and People with Disabilities) to help brands and agencies measure their investment and impact on multicultural and inclusive-owned media and the communities these represent. 

As brands seek ways to establish deeper, more personalized connections with consumers, they’re engaging social media influencers more heavily than in previous years. This increased focus speaks to both fragmenting media consumption and the significant engagement that many influencers boast across channels like YouTube, Instagram and TikTok.

More than 70 percent of the meanings behind words, ideas, and concepts in culture are implied. Decoding those meanings through technology can not only help brands better understand what people are talking about but add value to their products and services and create a feeling of authenticity and purpose.