Agency

Technology has radically changed how we listen to music, news and stories. Just a century ago, the first commercial radio broadcast in the U.S. delivered the results of the Harding-Cox presidential race. The success of that broadcast would define public radio and the distribution of news for years to come.

It’s likely that the world has never been as reliant on connectivity as it has become over the past year. With much of the world spending more time at home, technology has become the lifeline to everything from commerce to social gatherings to the latest entertainment. Much has been written about these areas, but, given that connectivity affords millions of Americans the ability to work from home and provides countless children across the country access to virtual schooling, it’s fair to say that virtual is the new IRL.

Spanish Broadcasting System, Inc. announced that it has launched an offering of $310 million in aggregate principal amount of senior secured notes due 2026 (the “Notes”). The Notes will be guaranteed on a senior secured basis by certain of the Company’s subsidiaries, and secured, subject to certain exceptions, on a first-priority basis by the Notes collateral.

Diversity, equity, and inclusion took center stage in 2020, with many brands rushing to restructure internal teams and re-evaluate advertising campaigns in response to calls for social justice. There was a cultural shift among the general population. Multicultural consumers became the focal point, and forward-thinking brands responded by creating culturally relevant marketing that appealed to multicultural consumers.

The key areas that buyers and sellers need to resolve in the evolved TV marketplace

The 2020 Demographic Analysis estimates include national-level estimates of the population by age, sex, race and Hispanic origin as of April 1, 2020.

Rapidly changing markets, rising geopolitical tensions and the Covid-19 pandemic have created unprecedented challenges for tech companies.

It is my attempt to summarize as clearly and simply as possible the process by which people choose between brands based on their intuitive and deliberative thinking. I would love to hear your thoughts about it, good, bad, or indifferent.  By Nigel Hollis

The United Nations chief called Thursday for global rules to regulate powerful social media companies like Twitter and Facebook.  Source: AP News

XUMO, the Comcast-owned free ad-supported streaming TV service, announced the launch of three new curated channels from Telemundo. 

The COVID-19 pandemic has upended the US economy. Headlines highlighting a return to economic growth mask a deeply unequal recovery for workers.

The news media’s transition to digital has brought major upheaval to the industry – including a multitude of new providers and ways to get to news. And just as American news organizations have had to drastically reevaluate their business models, it would make sense that researchers who are trying to measure the U.S. public’s news consumption also need to reexamine the traditional ways they have done so.

Univision will serve as a member of the primary Steering Committee dedicated to creating a standard by which all parties in the TV ecosystem can collaborate and unite on addressable advertising.

TurboTax, from Intuit Inc., announced the launch of its Latino-focused integrated marketing efforts.

What The Recent GameStop Mania Reveals About Our Collective State Of Mind

This is the sixth annual State of Latino Entrepreneurship report where we have collected robust survey data from Latino-owned businesses across the country to provide a timely account on the fastest-growing segment of the U.S. business population.

In this report, we examine consumer sentiment across key demographics in the U.S. The findings are especially relevant this year as marketers scramble to get a pulse on the post-pandemic consumer.

Univision Communications Inc. announced it has acquired VIX, Inc., an ad-supported streaming service that offers video-on-demand content to U.S. Hispanics and consumers throughout Latin America.

The report studies the media landscape over the past year, including the expectations for sales managers and the strategies employed by media sales professionals to assess their impact across five key topics: Sales Department Structure, Training and Development, Setting Appointments and Sales Process, Sales Enablement, Culture and Industry Outlook, and the effects of COVID-19 on the Media Sales landscape.

As new headwinds and market conditions present themselves, marketers across the retail landscape often can be found reshaping growth strategies. Last year — the year that shall not be named — was a case study in on-the-fly strategizing thanks to how the pandemic upended elaborate plans and mainstay messaging. While becoming the largest news story in decades, it also forced most marketers to reassess priorities and reconsider how their brands and products fit into such strange and new consumer lifestyles.