Agency

According to KPMG’s Corporate Data Responsibility survey, 97% of American consumers indicated that data privacy is important to them, yet 68% don’t trust companies to ethically sell personal data. And COVID-19 has only made consumers more aware of data privacy issues—making it even more imperative that companies act responsibly.

I’ve always found extremes uncomfortable. Back in the day, when everything in advertising agencies bent to the latest whims of the creatives, us media guys chuntered on.  By Brian Jacobs – The Cog

The U.S. Census Bureau released new estimates on the characteristics of employer businesses.

It was less than two weeks after the storming of the U.S. Capitol and the night before President Joe Biden’s inauguration.  I spoke with Mario X. Carrasco, Co-Founder and Principal of ThinkNow, an award-winning, technology driven cultural insights agency. The plan was to talk about multicultural marketing.  We did.  But we talked about a whole lot more.

The Uforia Podcast Network, part of Univision’s Uforia Audio Network,  announced the launch of “Santo Remedio” (Saint Remedy) a new original podcast focused on health and wellness issues impacting the Hispanic community.

The acceleration of key disruptive forces in retail is causing the rapid transformation of the industry. KPMG’s new report, “Revive to Survive,” outlines three disruptive forces shaping retail’s future, and makes five bold predictions on the future of the industry.  

Over the years, we’ve continuously evolved our strategy, overcome obstacles, bridged gaps, and aligned to new ways of thinking about diversity and inclusion.

VAB’s Audience Migration in Context: Leveraging Population Shifts to Unlock $4 Trillion in Buying Power, highlights a significant disconnect between the realities of population dynamics with how advertisers are buying their TV schedules.

Seventy-three percent of chief marketing officers (CMOs) report they will rely on existing customers to fuel growth in 2021, rather than looking to develop new markets, according to Gartner, Inc. The inaugural Gartner CMO Strategic Priorities Survey 2021 shows that 39% of CMOs plan to increase sales of existing products to existing customers, while 34% will introduce new products to existing customers in 2021.

The Hispanic Public Relations Association (HPRA) announced that Sonia V. Diaz of Balsera Communications will serve as president of the HPRA Executive Board for its 2021-2022 term. Diaz, who has been part of the organization for seven years, previously served as president of HPRA’s Miami chapter from 2014-2016. Jaime Rojas of Los Angeles-based Rojas Communications Group will serve as president-elect for 2022.

Univision announced the first slate of Latin music superstars from diverse genres, who will deliver unforgettable performances in the awaited 33rd edition of “Premio Lo Nuestro.”

This past Thursday January 21st as part of the World Audiovisual Women’s Association’s (WAWA), activities in favor of women’s contribution in the audiovisual industry, Cynthia Hudson, senior vice president and managing director of CNN en Español and Hispanic strategy for CNN/U.S., was recognized with the “Woman of the Year Award”.

Brand metrics can help quantify the effects of advertising over the long term. But how might you explain an inverse relationship between brand equity and sales?

The third in a four-part series called The Time is Now in partnership with CMC, Culture Marketing Council – The Voice of Hispanic Marketing. Our expert panel will provide an update on the tech devices and media platforms we are using, and the evolution of SVOD since 2018.  We will also look at the continued power of both in-culture content and recent cultural cross-pollination trends in overall content.

Much like the year that preceded it, the 2021 Consumer Electronics Show (CES) marked a drastic departure from past norms. While the excitement around new and innovative technology offered the usual air of glamour to the conference, the deeper undercurrent anchoring the show this year was much loftier.

At first blush, the word Latinx –the gender-neutral, non binary term used to describe the nation’s diverse Hispanic population– seems ubiquitous.  It pops up regularly in press releases, in news headlines, in social media posts, in campaign mailings. But scratch below the surface, and you find little substance under the semantics. Courtesy of Billboard Magazine.

Acento Advertising in partnership with Duncan Channon and APartnership collaborated on the overall strategy which switches up the traditional smoking cessation approach of shaming and scaring smokers into quitting, opting instead to encourage and normalize the idea that failing is part of the quitting journey by highlighting stories of real California smokers and vapers.

Global creative agencies are among the most decentralized business organizations in the world. Office heads and the client heads within their offices have complete independence in the way they manage their operations. Client heads are virtually unsupervised — no one above them knows what work they are leading and whether or not fees and resources are appropriate for the work. C-suite executives focus more on the hunt for new business than on the management of their fragmented organizations. This makes agency transformations particularly tricky.

Quick question. When an agency is in serious financial trouble, where’s one of the first places their owners turn? If you guessed “agency new business consultants,” you’re not wrong.  By Mark Duval – The Duval Partnership

The Future 100: Trends and Change to Watch in 2021 highlights emerging consumer behaviors with 100 trend predictions from Wunderman Thompson Intelligence. Trends span culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, work and finance