Agency
Moving Forward with Purpose: The Business Imperative for Inclusive Marketing
Highlighting exclusive research on consumer sentiment around DEIB and so-called "woke" marketing practices, Lisette Arsuaga, co-president and co-CEO at DMI Consulting and co-founder of the ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), uses a wealth of data to explain why it's in any business's best interest to lean into inclusive marketing and messaging, highlighting why failure to do so may result in slumping revenue and loss of market share.
Unleashing the Power of Latinas in 2024: A Game-Changer for Brands
As we step into 2024, it's evident that the foremost global and national organizations, from prestigious organizations such as The World Economic Forum to the Critics Choice Awards and Sundance, are taking significant strides to ensure the active inclusion of Latinos in the broader conversation. From the impactful presence of Hispanic Star at Davos to America Ferrera's deserving receipt of the SEEHer award at the Critics Choice Awards (she's also nominated for an Oscar), and the influential roles played by Monica Ramirez and Olga Segura at this year's Sundance Festival, it is Latinas who are at the forefront of this transformative movement. This pivotal shift carries profound implications for brands and businesses, as Latinas emerge as the driving force behind rapid growth in an increasingly complex marketplace. By Natalie Boden - CEO and Founder, BODEN
The new rules for successful insights teams
The world of insights is not getting any easier. Teams have to cope with increasingly complex business landscapes, evolving consumer behaviors and demands, increasing pressure on budgets, as well as working alongside more diverse teams with diverse capabilities across geographies.
Agency Searches and Reviews: What Type of Consultant Is Right for You?
As a result of that comment and queries from several marketing and procurement clients about different types of internal and external consultants to help manage the complexities and intricacies of important, high-stakes agency reviews or searches, we are outlining the differences.
THE 2024 HMC STRATEGIC EXCELLENCE AWARDS – OPEN TODAY WITH EXPANDED JURY OF SENIOR LEADERS FROM BRANDS, MEDIA HOUSES, AGENCIES & MARKET INTELLIGENCE FIRMS
Over the course of three years, the Hispanic Marketing Council (HMC) has experienced explosive year-to-year growth in entries for the HMC Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency.
One astronaut and two in advertising appear in book about Cuban women
Cuban-American Women: Making History, a book by Arnhilda Badía, a professor and former Florida State Representative, being released today, is a compilation of the lives of more than fifty Cuban-American women, among them two from the U.S. Hispanic advertising industry and an astronaut.
The Chronicle of Higher Education Announces Two Diversity in Media Scholarships for College Students
The Chronicle of Higher Education is accepting applications for two scholarships and internships for exceptional students who want to enter the journalism and media fields, the Diversity in Journalism Scholarship and the newly created Diversity in Multimedia Business Scholarship.
The 3rd Annual Mexican-American Film And Television Festival to Recognize Outstanding Mexican-American/Chicana Filmmakers
The Mexican-American Cultural Education Foundation (MACEF), a 501c3 organization, proudly announces the upcoming 3rd edition of the Mexican-American Film & Television Festival (MAFTF) slated for April 20 – 21, 2024, at the prestigious Harmony Gold Theater in Hollywood. Marking 2024 as the “Year of the Mexican-American/Chicana Filmmaker,” MAFTF will honor accomplished individuals whose groundbreaking contributions have significantly impacted the entertainment industry.
THE SUPER PARADOX
We share the exclusive column from CIRCULO CREATIVO for LatinSpots with Pablo Buffagni, President and Creative Director of BBQ Agency, and Creative Director of one of the first bilingual and bicultural commercials created by a Hispanic agency for the Super Bowl, by Conill for Toyota in 2006.
Jenna Ortega spices up first Doritos Dinamita Super Bowl
After 23 years of Super Bowl appearances, Doritos® is handing over its platform to spotlight the brand's latest innovation: Dinamita. Doritos Dinamita will launch into the new year by exploding onto snack shelves with new spice-packed flavors and an unexpected new shape – and a fiery in-game commercial for Super Bowl LVIII.
MEL announces New Leadership hires
MEL (Messianu/Edelman/Lerma) announced three new leadership hires in Strategy, Creative and Client Services. Omar Quiñones joins MEL as Chief Strategy Officer, Danny Alvarez as Executive Creative Director, and Jennifer Rangel as Head of Client Services. These three new appointments continue solidifying MEL’s integrated marketing communications offering for the U.S. Hispanic market.
AM/FM Radio Advertising Generates Significant Sales And Profit Growth
Peter Field’s latest blockbuster study released in the U.K. is called The Long and the Short of It – 10 Years On: Radio’s Enduring Role in Effectiveness. This consequential new study lays out hard evidence for how AM/FM radio drives significant lifts in market share, pricing power, sales, profits, and ROI.
50% of Consumers Will Significantly Limit Their Interactions with Social Media by 2025
A perceived decay in the quality of social media platforms will drive 50% of consumers to abandon or significantly limit their interactions with social media by 2025, according to Gartner, Inc.
Why You Need a RFM Revamp
Making it through the holidays is the hardest part of a retail marketer's job. But, after the New Year, it's hardly time to sit back and relax. What comes next can make or break how successful the next year could be.
American Families Approach 2024 with Cautious Optimism
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
How Brands Can Authentically Engage Hispanic Creators [REPORT]
BODEN influencer team sat down with Hispanic creators for our latest report, “How Brands Can Authentically Engage Hispanic Creators.”
Five Leading Media Advocacy Groups to Make Diverse Content Creators and Talent More Discoverable, Accessible
Gracenote, the content metadata business unit of Nielsen, is joining forces with leading advocates for equitable representation in media on a new Studio System feature, Diversity Spotlight. The enhancement leverages insights from IllumiNative, Gold House, RespectAbility, National Hispanic Media Coalition (NHMC) and Coalition of Asian Pacifics in Entertainment (CAPE) to highlight people and projects that meet a range of diversity-specific criteria and open new casting, funding and collaboration opportunities.
The creator economy in 3D [REPORT]
The creator economy is changing how consumers interact with brands, media, and purchasing channels. In the latest iteration of the CMO Program’s Creator economy in 3D report, we found that three out of five consumers surveyed are likely to positively engage with a brand with the right creator’s recommendation. Read on to discover how brands can harness the evolving trends of the creator economy to take creator marketing to another level.
Language and Traditions Are Considered Central to National Identity [REPORT]
Results of a Pew Research Center survey highlight language and customs as key components of national identity, while views on the importance of birthplace and religion are more divided.
