Just as Google will claim more than half of mobile internet ad spending around the world this year, the search giant will also account for more than half of total US mobile ad spending, eMarketer predicts.
Agency
Why Spanish will Always Be Critical for Reaching Hispanics Online.
Back in 2011 I wrote a piece outlining “5 Reasons for Using Spanish to Reach Hispanics Online” and thought I would revisit the topic after reading this post that argues that digital marketers should “de-emphasize” the use of Spanish for reaching Hispanics online. By Lee Vann / Captura Group.
OK, Congrats. Asians were the fastest growing demographic in 2012.
The U.S. Census Bureau announced Asians were the nation’s fastest-growing race or ethnic group in 2012. Their population rose by 530,000, or 2.9 percent, in the preceding year, to 18.9 million, according to Census Bureau annual population estimates. More than 60 percent of this growth in the Asian population came from international migration.
By comparison, the Hispanic population grew by 2.2 percent, or more than 1.1 million, to just over 53 million in 2012. The Hispanic population growth was fueled primarily by natural increase (births minus deaths), which accounted for 76 percent of Hispanic population change. Hispanics remain our nation’s second largest race or ethnic group (behind non-Hispanic whites), representing about 17 percent of the total population.
Those are the stats, no questions here. But …..
By Gene Bryan – CEO / HispanicAd.com
Flores named VP of Hispanic Marketing and Sales at SiriusXM.
Sirius XM Radio announced the appointment of Frank Flores as Vice President of Hispanic Marketing and Sales. Flores will oversee the marketing and advertising sales initiatives surrounding the SiriusXM Latino channels, which include ten exclusive commercial-free music channels covering a wide variety of music genres, and multiple Spanish-language sports and talk channels.
Data Challenges have created Significant Gaps in Marketers’ Understanding of Consumers. [REPORT]
A new survey released by Lyris, Inc. and conducted by The Economist Intelligence Unit (EIU), shows that 45% of marketing executives are failing to use Big Data to understand consumers.
Marketers Missing Digital Opportunity. [REPORT]
The global study The State of Online Advertising, polled both consumers and marketers in seven countries across the United States, Asia-Pacific and Europe and exposes new global insights into the effectiveness of online marketing.
Rodriguez joins Grupo Gallegos as Group Account Director.
Grupo Gallegos announced it has hired Jose Pablo Rodriguez as Group Account Director. Rodriguez will serve as a member of the Grupo Gallegos management team with the primary responsibility of leading the agency’s Comcast account.
Young Hispanic Parents: The Protectors.
Father’s Day is this weekend, and to celebrate Tr3s is revealing more of its latest research on today’s young Hispanic parents from its 2012 research study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty. Last month in our blog, we showed that young Hispanic parents today are not gatekeepers but fortress keepers. They decide carefully what to keep out of kids’ lives and are very selective about what they let in. And fortress keepers aren’t just moms – young dads are also highly involved in controlling their children’s environments. By Insight Tr3s
Media companies’ digital revenues will overtake traditional revenues by 2015.
The average revenue of media and entertainment (M&E) companies will shortly cross the 50% mark from majority traditional to majority digital, according to a new report, Digital agility now!
When will Desktop Ad Spending Peak?
The growth of mobile advertising is slowing spending directed toward desktop ad formats faster than expected, according to new figures from eMarketer, raising the question of whether spending on desktop formats like search and banners will ever grow again.
The Digital Consumer Journey. [REPORT]
The research outcome suggests that a new series of consumer behaviors is forming the next-generation version of the purchase funnel. Six clear pathways emerged, defining the most common types of modern digital shoppers. Each of the six segments represents like-minded consumers who follow a given path of varying depth and duration to reach a marketer’s optimal outcome—a sale.
11TH ANNUAL HISPANIC TELEVISION SUMMIT – HISPANIC TELEVISION AND ADVERTISING LEADERS
Joe Uva, Chairman of NBCUniversal Hispanic Enterprises and Content, Lia Silkworth, EVP, Managing Director for Tapestry, Starcom MediaVest Group and Marla Skiko, EVP and Director of Digital Innovation for SMG’s Multicultural Division, will be the keynoters for the morning sessions at the 11th Annual Hispanic Television Summit, presented by television industry publications Broadcasting & Cable and Multichannel News at the New York Marriott Marquis Hotel on Wednesday, October 2, 2013.
Terra announces New Leadership for the United States.
Paulo Castro, Chief Executive Officer of Terra, announced that as part of Terra’s strategic plan, Gerardo Adame will lead the company’s operations in the United States.
Amscot Financial launches first multi-ethnic, bilingual Hispanic campaign.
Amscot Financial launches its first multi-ethnic, bilingual Hispanic campaign. The broadcast campaign, spearheaded by G ADMarketing Communications, will air across the largest Hispanic DMAs in Florida — Miami-Dade, Orlando and Tampa, beginning in early June.
