Agency

Casanova will be responsible for developing new Miller Lite advertising strategy and creative to attract and increase preference for the brand among Hispanic consumers.

“Mi Telemundo” targeted for Spanish dominant Hispanic viewers and “Tu Pulso Latino,” targeted for bilingual, millennial Hispanic viewers, will inform and inspire a deeper understanding of Hispanic viewers’ influences and desires via automatic content recognition (ACR) data combined with survey-based responses, and uncover never before seen consumption trends via SymphonyAM’s patent-pending passive measurement technology that continuously runs in the background of the panelist’s smartphone, tablet or PC.

Miami based BodenPR has been assigned the Target U.S Hispanic PR & Social Media responsibilities.

I saw an ad on Univision for an SUV…nice ad. But the VO caught me off guard. It was the poem by Antonio Machado and famous song by Juan Manuel Serrat, “Caminante No Hay Camino”. Great song, great poem…but I wonder how much it connects with US Hispanics….mostly US Mexicans. Do they even know it? Is it important to them? Does it connect emotionally like it does for Spaniards and some South Americans? Probably NOT. By Enrique Turegano / Al Punto

Available on El Blog

Consumer neuroscience can now be used to identify the exact moments of an ad that activate memory, draw attention or prompt an emotional response. It can also determine on a second-by-second basis which parts engage viewers and which ones don’t. Having this kind of insight can help advertisers craft more effective advertising—advertising that is compressed to focus on the elements that customers will respond to.

Just 9% of CEOs and 6% of CFOs leverage marketing data in this manner. The reason? Marketing dashboards report marketing activity rather than business outcomes, as marketers cling to performance metrics to continuously justify budgets and resource allocations — when instead they should show how marketing moves the needle on top-line growth or profitability.

“The State of Men” examines shifts in male roles, behavior, attitudes and mindsets, focusing on how masculinity is being redefined circa 2013, how men’s role in the home is changing and how men are navigating the new gender order.

McAfee released findings from the company’s 2013 Digital Deception: Exploring the Online Disconnect between Parents and Kids study. The study examines the online habits and interests of preteens, teens, and young adults and finds there is a significant disconnect between what they do online and what their parents believe they do. While youth understand that the Internet is dangerous, they still engage in risky behavior, hiding this activity from their parents in a variety of ways and acknowledging that they (46%) would change their behavior if they knew their parents were paying attention.

EPIC (Edgewood Partners Insurance Center), a retail property, casualty and employee benefits insurance brokerage and consultancy, announced a partnership with Dowling Capital Partners (DCP) and Premier Insurance Services, focusing on the personal insurance needs of the Hispanic market in the West and Southwest regions of the United States.

Telemundo Media announced the launch of the network’s 2013-2014 edition of “El Poder de Saber” (The Power of Knowing), its signature multiplatform education initiative that promotes the educational advancement of young Latinos with an emphasis on preventing high school drop-outs.

In his new position, Gillespie will oversee all revenues for ZGS’s Television Station Group and its digital portal holaciudad.com.

The magazine industry’s ad spending revenues for print only continue to decline, with eMarketer estimating in March 2013 that the format would contract by 0.4% this year and would not start growing again until 2016.

Millennials—defined for eMarketer purposes as those ranging from 18 to their early 30s in the US—are individuals who are generally not yet settled into lifelong patterns of consumer behavior. Coming of age amid the Great Recession, they are apt to seek low prices rather than favorite brands, according to a new eMarketer report, “Millennials in the Marketplace: A Generation Moving on Its Own Unpredictable Path.”

The Hispanic Public Relations Association’s New York Chapter announced the creation of the HPRA-NY Scholarship Program to assist New York area students of Hispanic descent (origin) achieve their educational goals. The program recognizes outstanding undergraduate academic achievement and community service among students who are pursuing a career in public relations and related communications fields.