Fútbol has long reigned as the king of sports among Hispanics, but recent research shows that many Latinos in the U.S. are warming to American football and the NFL. The 2012 NFL season attracted a record number of Hispanic viewers, and Super Bowl XLVII drew in nearly 10 million Latino viewer ages 12 and up. So how long will soccer keep its crown, or has the NFL already edged the beautiful game?
Agency
Hispanic Adult Millennials and Gaming.
Gaming is a big part of life for many Millennials. But are there differences in the ways Hispanics and non-Hispanics make decisions about which gaming systems to buy? And once they have gaming devices, do they use them differently? To find out, Tr3s asked adult Millennials in both groups about their gaming-related habits as part of its 2012 research study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty. By Insight Tr3s
The Great Crosscultural Land Grab.
By now, the majority of marketers get it: far from being isolated silos in society, multicultural groups are the ones creating “mainstream” culture. Unless you’re completely landlocked in a white suburb, you’ve noticed that popular music is almost entirely Black, Asian and Hispanic. You’ve also seen television virtually abandon the white sitcom for shows that focus on an eclectic mix of subcultures (Modern Family, The Voice, American Idol, etc.). by Ken Muench / crossculturalism.com
Measurement Challenges abound as Marketing Ecosystem Evolves.
In a figurative battle of tug of war, today’s most innovative and quickly evolving marketing platforms continue to enable marketers with new capabilities, while at the same time challenging marketers’ ability to accurately and effectively capture and quantify their performance.
LatinWorks tapped for AIO Wireless launch.
LatinWorks has been selected to develop the advertising launch campaign for Aio Wireless, a new, no-annual contract wireless provider, offering a first-class wireless experience at a value price. Following a competitive pitch earlier this year, LatinWorks was awarded the business which involves the design, planning and placement of a multi-channel campaign.
2/3 of Brands, Agencies say Branded Content Marketing now Important to Their Marketing Mix.
MailOnline reported that a new survey of over 600 online advertising and marketing execs reveals that about two thirds of brands (66%) and agencies (65%) say that branded content marketing has become very important or most important to their marketing mix. When asked “Have you employed branded content marketing for advertising purposes in the last year?”, an overwhelming percentage of both brands (70%) and agencies (77%) replied “yes” clearly indicating that this tactic is enjoying great popularity.
Hispanics do not prefer Wendy’s Restaurants. [REPORT]
A new study released by Placed, found that quick service restaurants account for the majority of the most-visited destinations in America with McDonald’s (#1), Subway (#2), Starbucks (#4), Burger King (#5), Wendy’s (#6) and Taco Bell (#9) securing spots within the top 10 business ranking in April 2013. Based on data from its recently launched Placed Insights service, Dining Out in America: The Quick Service Restaurant Landscape, provides one of the most comprehensive views into U.S. consumers’ relationship with fast food and fast casual restaurants including analysis of the top brands, demographic trends and competitor customer profiles.
Retailers use Attribution Modeling to measure the Touchpoints Driving Sales.
Today’s digital consumer is exposed to a huge number of marketing messages via display ads, search, email, mobile, social media and other sources along the path to purchase. But until recently, many retailers mainly paid attention only to customers’ “last click”—an approach that ignores all other marketing touchpoints that lead to a transaction, according to a new eMarketer report, “Multichannel Attribution: What Retailers Need to Know.”
Hispanics and Dining Out.
Is there really ever anything that can positively impact business more than a relationship with an end consumer that buys your product? I doubt it. By Peter Filiaci / Univision Insights
Necessity is the Mother of Invention … and Profit.
The phrase, necessity is the mother of invention can be traced back to Plato and is commonly used to refer to difficult situations which have inspired ingenious solutions. Solutions which meet unfulfilled needs until some bright person came up with a solution no one ever thought of before. By Terry Soto, Author of Marketing to Hispanics a Strategic Approach to Assessing and Planning Your Initiative and Grow with American Best Practices in Ethnic Marketing and Merchandising
Midas Whale: Another example of today’s New America. [INSIGHT]
The article from Andrés Ordoñez regarding NBC’s “The Voice” provided a helpful analogy to help illustrate the importance of cultural relevance regardless of language. It prompted me to offer another example from those same blind auditions, which I believe is a truly compelling example on the impact of cross-cultural influence and the increasingly global mindset that exists in today’s new America. By Louis Maldonado – partner, managing director / d exposito & Partners
Conill takes home Gold Effie for P&G’s Tide.
Conill announced that it has won a gold Effie award in the Hispanic category for its integrated “Mi Tide” marketing campaign for Procter & Gamble’s Tide brand. The award was presented during the 45th annual Effie gala, held last night at Cipriani in New York City. Starcom MediaVest Group (SMG), Conill’s media planning and buying partner, shared in the award.
