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Hispanic investors report feeling comfortable financially, while showing optimism about the economy and political direction of the country, according to a recent Wells Fargo nationwide survey. The positive sentiment is tempered, however, as more immediate financial concerns are interfering with Hispanic investors’ ability to manage debt and save for retirement.

With the close of the 2013 Digital Content NewFronts and the Broadcast Upfronts, the dialogue surrounding the efficacy of various video platforms to reach today’s consumer is at an all-time high, yet many still challenge the vitality of digital content in the marketplace. Starcom USA released the results of its own study to uncover how consumers respond to streaming original content versus television content.

A new Content ROI study by the Chief Marketing Officer (CMO) Council and NetLine reveals that business buyers give vendors poor marks for the value and trustworthiness of their online content, rating content produced by professional organizations and industry groups as more usable and relevant.

The average tenure for chief marketing officers of leading U.S. consumer brand companies rose to 45 months in 2012, a two-month gain over the 2011 average, according to the latest CMO tenure study by executive search consulting firm Spencer Stuart. While the 2012 average tenure figure represents a modest increase from the prior year, average CMO tenure is now nearly double what it was in 2006, when it reached a low of 23.2 months. Data for the ninth annual CMO tenure study was based on the CMO tenure at the top 100 advertised brands.

This year’s report contains actionable data and consumer insights across key marketing channels, including email, display advertising, mobile, search and social media – all designed to shape an integrated customer experience and help you be truly customer obsessed.

As mobile video consumption continues to surge and prove its effectiveness as a marketing vehicle, there is a demand for a clear, actionable framework that unifies the ecosystem. The Mobile Marketing Association (MMA)released a lexicon of definitions and milestones for mobile video advertising.

In one of the largest studies of digital activities of moms to date, ShareThis and Digitas released research that offers new insights into how moms engage online. While brands have long understood that moms are connected and influential, this research explores the intricacies of how moms are sharing online, what social channels they are using the most, and how much influence they have when sharing content with others.

Despite being far more tech-savvy than previous generations, Generation Y, the 80-million strong cohort of Americans between the ages of 18 and 35, has not forsaken shopping in stores for online purchasing – as long as retailers keep their offerings “fresh” and interesting, says a new report from the Urban Land Institute (ULI).

The organizers of Florida Soccer Expo announced their event at Sun Life Stadium (also know as Dolphins Stadium) on September 14th & 15th, 2013. This celebration of “the beautiful game” will host the soccer community including soccer clubs, associations, tournament organizers, coaches, trainers, referees, soccer families and players from all over the world.

In 2012, Upscale Latinos accounted for 29 percent, or 15 million, of the U.S. Hispanic population – that figure is expected to double by 2050. Younger than Upscale Non-Hispanic Whites (33 years old compared to 39 years old), they are living active lifestyles, often with young families – in fact, 85 percent of Upscale Hispanics having a household size of three or more, compared to 65 percent of Upscale Non-Hispanics.

Has the pursuit of happiness left Americans unhappy? Maybe, according to the Harris Poll® Happiness index, which uses a series of questions to calculate Americans’ overall happiness. According to findings of a Harris Poll survey of 2,345 U.S. adults surveyed online between April 10 and 15, 2013 by Harris Interactive, only a third of Americans (33%) are very happy.

I just attended a panel discussion between Lorraine Cortes-Vazquez, SVP of Multicultural Markets at AARP, and Nancy Tellet, SVP at Viacom, Scott Willoth —S VP Methods & Analytics, Scarborough Research and moderated by Leo Olper, who sits on the AHAA board member and is a partner at d exposito & Partners, LLC.  The panel discussed key findings of a study recently conducted by AHAA, which bucks much of the conventional wisdom that is commonplace in Hispanic marketing.  For that reason, I was compelled to cover key highlights in this post.

LA Face Mart, a fashion district mall in Los Angeles with over 200 outlets has hired alPunto Advertising.

To bring the campaign to life, Manzanita Sol enlisted world-renowned percussionist, Rafael Padilla, and international flautist, Pedro Eustache, to create the music for the brand’s award-winning TV commercial using only Manzanita Sol bottles, caps and straws, showcasing a truly creative and unique production technique.

Media buying agencies are experiencing major business growth and expect that growth to strengthen throughout the rest of the year, according to the latest quarterly survey conducted by STRATA.