Agency

I’ve been a marketer for years, regardless of what my title was or where I worked. And I’ve learned one inalienable truth in my career: If you want to be a successful marketer, you need to learn how to sell.

As the U.S. population has diversified, the lines have blurred between shopping, entertainment, and community. This blending of experiences has created an opportunity for retail to strengthen social ties within communities looking for communal experiences. Lifestyle centers, a newer entrant to the shopping mix, have met this opportunity head on, as they blend traditional retail tenants with upscale leisure uses that offer shoppers a place to buy as well as an experience and a place to gather.

Indio invites artists 25 and older who are residents of California, Texas, or Illinois, to “do their thing” and submit an original piece of 2D artwork into the first ever Indio Gallery contest brewing on the brand’s Facebook page.

The online video advertising ecosystem has gained both prominence and complexity, but that might be because buyers have found that the ads really work. A March 2013 survey of US advertising agency executives conducted by online video ad platform BrightRoll found that the vast majority of respondents (75%) said online video ads were equally or more effective than traditional TV. Nine out of 10 also thought online video ads had equal or greater impact than display ads.

Loyalty and engagement platform PunchTab shared results of a survey of over 600 moms that offers new insights into what works to motivate engagement and purchase from this high-value audience segment.

Like all young people today, Hispanic adult Millennials have a reputation among older adults as being digital addicts. Boomers and Xers themselves tend toward extremes, and so they often perceive Millennials’ use of tech devices as excessive. But do young people see it that way? By Insight Tr3s

The current crop of graduates embarking on a career in advertising and marketing do not believe they are ‘digital natives’. Instead, they believe it is the generation ten years younger than them who will be the true masters of digital media.

They also believe stand-alone social media agencies will no longer exist in 10 years time, having vanished from an advertising landscape, which will become dominated by Content Marketing and ‘PR Thinking’.

McDonald’s is getting a jump start on its sponsorship of the 2014 FIFA World Cup by launching an exclusive online sweepstakes May 24 that will send three grand prize winners to the 2014 FIFA World Cup final match in Brazil and five first prize winners to the U.S. vs. Mexico 2014 FIFA World Cup qualifier on September 10, 2013, in Columbus, OH.

parago’s third annual shopper study, “Let’s Make a Deal,” revealed that deal seeking has grown significantly in the past year. It is now a behavior consistently seen in shoppers from all demographics. Deal seeking is no longer just trendy or born completely out of necessity. Shoppers continue to seek out the very best prices and are willing to go out of their way to save even a little bit.

Device fragmentation is a tenacious problem for content providers and advertisers. The rapid adoption of smartphones and tablets, the growing popularity of internet-connected TVs and the promise of web-enabled everyday devices like watches and eye glasses means digital content will need to be served to an ever-increasing number of screens, according to a new eMarketer report, “Responsive Design: A Solution for Publishers, a Question for Advertisers.”

We have seen results from the Census, the impact during the elections, and couple of weeks ago during prime time, on NBC’s show “The Voice”, the world was introduced to Cathia. BY Andrés Ordóñez – VP Creative & Managing Director / Bravo

When it comes to buying and consuming different forms of media, there is no one-size-fits-all preference. Some of us tend to be on the cutting edge of technological advances, while others enjoy reading, watching and listening in more established ways. And consumer preferences have as much to do with spending power as they do with ethnic background.