Agency

Televisa Publishing + Digital debuted its first ever Upfront Presentation, “Noche de Moda.” The 2013-2014 upfront was a star-studded night of fashion and glamour with four separate lounges for the top media titles in the U.S. Hispanic market: Vanidades, Cosmopolitan en Español, TVyNovelas and PODER Hispanic. Televisa Publishing +Digital is the print division of Grupo Televisa.

We received very positive feedback on our post about last week’s Hispanicize  – – Social Media EXPO event from executives we did not expect to hear from regarding this conference and we hope that the event continues to improve and calibrates its messaging on the Social Media discipline in our Industry.

Corporate America is finally practicing what we’ve been preaching all these years: pay attention to the Hispanic segment because it offers an opportunity like none other in this country. By Jorge Ortega – managing partner of Newlink America

As the number of Hispanic professionals and community leaders continue to grow, it is fitting that the annual Hispanic Achievement & Business Leadership Awards (HABLA) luncheon, which is presented by Verizon and produced by Lanza Group, LLC, is also expanding. Charlotte, NC and Orlando, FL were added in 2012, this year; Houston has been designated as the latest addition to the HABLA Awards.

International migration is projected to surpass natural increase (births minus deaths) as the principal driver of U.S. population growth by the middle of this century, according to three new series of population projections released by the U.S. Census Bureau. This scenario would mark the first time that natural increase was not the leading cause of population increase since at least 1850, when the census began collecting information about residents’ country of birth. The shift in what drives U.S. population growth is projected to occur between 2027 and 2038, depending on the future level of international migration.

The American Frozen Food Institute (AFFI) has selected IPG’s McCann Erickson, GolinHarris and Casanova Pendrill to develop a comprehensive national consumer campaign on behalf of the newly-formed Frozen Food Roundtable (FFRT).

Recently Insight Tr3s took a closer look at Hispanic young adults still living with their parents. As Tr3s revealed in its 2012 research study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty, 45% of Hispanics 18 to 34 reside with their parents – and when you look at bicultural Hispanics 18 to 29, that figure rises to nearly 60%. The Great Recession is the root cause of their extended stays at home. It’s tough to save enough money to move out, and even those with the means to leave have anxieties about “something happening” that loom large enough to keep them in their childhood bedrooms. As a result, they are sacrificing privacy for the comforts of familial closeness — and not making plans to leave anytime soon. By Insight Tr3s

This past week, we spent considerable time at the Hispanicize event in Miami Beach. The Hispanicize team needs to be commended for their ability to bring together Hispanic female bloggers from their owned and operated blogger network Latina Mom Bloggers.  The ladies were flown in and put up for a couple of days in fabulous Miami Beach for an all expenses paid soiree to create and demonstrate critical mass to entice advertisers.

This past week, we were treated to two very intriguing — and yet seemingly contradictory — pieces of research concerning the state of marketing and the relative health and wellness of its fearless leader, the Chief Marketing Officer.