Agency

DishLATINO, a subsidiary of DISH Network, LLC., has assigned additional strategic and creative duties in the U.S. Hispanic market and Puerto Rico to MARCA.

Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, announces winners of the second annual U.S.H. Idea Awards. The award ceremony, which underscored Círculo Creativo’s mission to foster creativity in U.S. Hispanic advertising and AHAA’s commitment to highlighting the importance of creative in Hispanic Advertising, took place the evening of April 30th, 2013 at the New World Center in Miami, FL, as part of the AHAA 2013 Conference, in partnership with Círculo Creativo.

When CEOs, CMOs, top marketers, industry movers and shakers, plus a formidable list of brands and companies all converge to celebrate the powerful influence of the Hispanic consumer on their bottom line, it is the marketing conference of the year. And it is at this conference that AHAA: The Voice of Hispanic Marketing, will honor Walmart with the first annual Marketer of the Year award.

I just attended a panel discussion between Lorraine Cortes-Vazquez, SVP of Multicultural Markets at AARP, and Nancy Tellet, SVP at Viacom, and moderated by Leo Olper, who sits on the AHAA board member and is a partner at d exposito & Partners, LLC. The panel discussed key findings of a study recently conducted by AHAA, which bucks much of the conventional wisdom that is commonplace in Hispanic marketing. For that reason, I was compelled to cover key highlights in this post. Here they go:

Available on HispanicAd.com’s El Blog

I recently posted a blog here comparing ethnic heritage and identity. Heritage refers to your familial, national, cultural, ethnic, or religious ancestry. Identity refers to the way that you view yourself. Now, the U.S. Census Bureau is planning to comingle these two categories in a way that could have significant implications for the Hispanic future. By Carlos E. Cortés / Unvision Insights

ZenithOptimedia predicts global advertising expenditure will grow by 3.9% in 2013, reaching US$518bn by the end of the year. As has been the case since the start of the economic downturn in 2007, this growth will be led by Rising Markets*, which we forecast to grow by 8.2% on average in 2013, while the Mature Markets grow by just 1.8%, weighed down by the eurozone crisis. Over the next two years, we expect growth to pick up in both Rising and Mature Markets, reaching 9.4% and 3.5% respectively in 2015.

This downloadable and easy-to-digest report, produced as a PDF for advertising, marketing, social media, and PR professionals who seek to increase their ROI by increasing their multicultural efforts, features insightful information and discussions of the key issues facing Hispanic media, advertising agencies, and marketing and advertising professionals. BY Adam R Jacobson – Hispanic Market Media Strategist

Commercials negotiations between the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), and the ANA-4A’s Joint Policy Committee (JPC) representing the advertising industry, have mandated universal adoption of Ad-ID. Ad-ID is the industry coding standard for identifying advertising assets across all media platforms.

Social networking sites have grown more important in recent years as a venue for political involvement, learning, and debate. Overall, 39% of all American adults took part in some sort of political activity on a social networking site during the 2012 campaign.

by Jose Villa / Sensis Whenever someone first gets involved in Hispanic marketing, they inevitably come across a series of universally accepted “truths” about Hispanic consumers and how to market to them. While some of these truths have faded as the market has evolved over the last 50 years, some continue unchallenged. But as anyone who is deeply involved in marketing to Hispanics today will tell you the market has evolved as quickly as it’s grown. Today’s modern Hispanic marketer understands everything we think we know about Hispanics has to be questioned