This past week, we spent considerable time at the Hispanicize event in Miami Beach. The Hispanicize team needs to be commended for their ability to bring together Hispanic female bloggers from their owned and operated blogger network Latina Mom Bloggers. The ladies were flown in and put up for a couple of days in fabulous Miami Beach for an all expenses paid soiree to create and demonstrate critical mass to entice advertisers.
Agency
Blogging a la US Hispanic Market – – Hispanicize 2013
CMO: The Chief Muddled Officer.
This past week, we were treated to two very intriguing — and yet seemingly contradictory — pieces of research concerning the state of marketing and the relative health and wellness of its fearless leader, the Chief Marketing Officer.
3A alliance forms.
Miami’s AMGW Agency, Brazil’s Unlike and Mexico’s UniMedios are merging to operate as one international media planning and public relations agency in New York and Latin America. The three agencies will represent a combined billing of over $80 Million USD.
Rodriguez named VP Multicultural Marketing at Edelman.
Edelman announced the appointment of Veronica Rodriguez as vice president, multicultural marketing in the New York office. Rodriguez will report to Sonia Sroka, executive vice president and group head, Edelman multicultural.
Harrah’s Rincon Casino & Resort selects Gravity Media as Hispanic AOR.
Harrah’s Rincon Casino & Resort in Northern San Diego County, California selected marketing firm Gravity Media as their Hispanic agency of record. Gravity Media will be responsible for coordinating all marketing and advertising initiatives including media strategy, planning, buying and public relations.
Hispanic Small Business Owners Positive Outlook on Business Performance.
Despite their concerns about the current economic environment, the majority of Hispanic small business owners (64 percent) are optimistic about their business in the year ahead, compared with general market business owners (40 percent), according to a new survey released by TD Bank.
Local Flavor: How our Media Appetite varies by Market.
Media viewing preferences are much like our individual penchants for food—they vary by region. Some of us love a good Philly Cheesesteak, while others might opt for a Maine lobster. The same is true for how we consume media, and subsequently how much we consume, according to Nielsen’s first Local Watch Report.
How Hispanic Families divide up Shopping Responsibilities.
Mother’s Day is this Sunday, and for a second week we are taking a closer look at Hispanic Moms. As part of its 2012 research study, “Hispanic 18-34s Living the ‘Next Normal,” Tr3s talked to Latino families to find out more about what their lives are like. By Insight Tr3s
Toyota’s ‘Serenata para Mama’.
Flowers, jewelry, brunch and cards are usually par for the course on Mother’s Day. Today, Toyota shared a new way for Hispanic families to show their love and affection for moms everywhere, through a social effort dubbed “Serenata para Mama” (Serenade a Mom). The initiative, a first-of-its-kind effort, delivers a virtual, personalized e-video serenade and will be hosted on Facebook Toyota Latino, from May 7 – 31.
Nielsen Estimates 115.6 Million TV Homes in the U.S.
The universe of U.S. television homes is growing—and so is the TV audience. According to Nielsen’s 2014 Advance National TV Household Universe Estimate (UE), there are 115.6 million TV homes in the U.S., up 1.2% from the 2012-2013 estimate of 114.2 million. Nielsen estimates that 294 million persons age 2 and older live in these TV homes, an increase of 1.6% from last year.
