“If everyone understood it, it wouldn’t be an opportunity.”
Those words, said about the U.S. Hispanic market by WPP Group CEO Sir Martin Sorrell, were tweeted Monday by dozens of attendees at the start of the annual ahaa conference in Miami Beach, Fla.
BY Adam R Jacobson, for HispanicAd.com
Acento announced after a nationwide search, it has been named multicultural advertising agency of record for CenturyLink, Inc.
In corner offices around the world, in marbled boardrooms and in whisky bars, they gather: movie executives, trying to figure out how to keep people coming to the movies. Music titans, scheming about suing file-sharers. Television producers, debating how they can force people to watch commercials. The business models of the last 60 years are under threat, nobody’s figured out yet how to make enough money out of the new ones, and everybody’s worried.
Manuel Delgado – CEO of AGUA Simply put, the American Dream is the only reason why Hispanics are here. The pilgrims came to America as religious refugees, looking for a better place to make their lives. Hispanic immigrants come here as economic refugees, looking for a better place to make a living. We’re here because we can work here. There are as many journeys to the US as there are Hispanics.
This issue takes a deeper look at how Hispanic shoppers seek out experiences in-stores and leverage their mobile devices to find information at the shelf. In addition, differences are noted when it comes to seasonal shopping periods and the types of products they are buying, which includes when they prioritize name brands versus private labels.
Dubbed “Aroma de Amor,” the web-only Spanish-language novela seeks to connect with consumers while entertaining them with original content, the company notes. Featuring love, friendship, and royalty wrapped into a storyline that puts Gain front and center, the novela features actors Melvin Cabrera, Gabriela Vergara, Fernanda Romero, and Angie Russian.
BY Adam R Jacobson, for HispanicAd.
Mother’s Day is almost upon us – a time for celebrating all that mothers do for their families. With the goal of uncovering what the Hispanic parents of today are really like, Tr3s talked to Latino families as part of its 2012 research study coined “Hispanic Adult Millennials Living The Next Normal: Age Of Uncertainty”. By Insight Tr3s
When CEOs, CMOs, top marketers, industry movers and shakers, plus a formidable list of brands and companies all converge to celebrate the powerful influence of the Hispanic consumer on their bottom line, it is the marketing conference of the year. And it is at this conference that AHAA: The Voice of Hispanic Marketing, will honor Walmart with the first annual Marketer of the Year award.
Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, announces winners of the second annual U.S.H. Idea Awards. The award ceremony, which underscored Círculo Creativo’s mission to foster creativity in U.S. Hispanic advertising and AHAA’s commitment to highlighting the importance of creative in Hispanic Advertising, took place the evening of April 30th, 2013 at the New World Center in Miami, FL, as part of the AHAA 2013 Conference, in partnership with Círculo Creativo.
DishLATINO, a subsidiary of DISH Network, LLC., has assigned additional strategic and creative duties in the U.S. Hispanic market and Puerto Rico to MARCA.
