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Dubbed “Aroma de Amor,” the web-only Spanish-language novela seeks to connect with consumers while entertaining them with original content, the company notes. Featuring love, friendship, and royalty wrapped into a storyline that puts Gain front and center, the novela features actors Melvin Cabrera, Gabriela Vergara, Fernanda Romero, and Angie Russian.
BY Adam R Jacobson, for HispanicAd.

Mother’s Day is almost upon us – a time for celebrating all that mothers do for their families. With the goal of uncovering what the Hispanic parents of today are really like, Tr3s talked to Latino families as part of its 2012 research study coined “Hispanic Adult Millennials Living The Next Normal: Age Of Uncertainty”. By Insight Tr3s

When CEOs, CMOs, top marketers, industry movers and shakers, plus a formidable list of brands and companies all converge to celebrate the powerful influence of the Hispanic consumer on their bottom line, it is the marketing conference of the year. And it is at this conference that AHAA: The Voice of Hispanic Marketing, will honor Walmart with the first annual Marketer of the Year award.

Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, announces winners of the second annual U.S.H. Idea Awards. The award ceremony, which underscored Círculo Creativo’s mission to foster creativity in U.S. Hispanic advertising and AHAA’s commitment to highlighting the importance of creative in Hispanic Advertising, took place the evening of April 30th, 2013 at the New World Center in Miami, FL, as part of the AHAA 2013 Conference, in partnership with Círculo Creativo.

DishLATINO, a subsidiary of DISH Network, LLC., has assigned additional strategic and creative duties in the U.S. Hispanic market and Puerto Rico to MARCA.

I just attended a panel discussion between Lorraine Cortes-Vazquez, SVP of Multicultural Markets at AARP, and Nancy Tellet, SVP at Viacom, and moderated by Leo Olper, who sits on the AHAA board member and is a partner at d exposito & Partners, LLC. The panel discussed key findings of a study recently conducted by AHAA, which bucks much of the conventional wisdom that is commonplace in Hispanic marketing. For that reason, I was compelled to cover key highlights in this post. Here they go:

Available on HispanicAd.com’s El Blog

Social networking sites have grown more important in recent years as a venue for political involvement, learning, and debate. Overall, 39% of all American adults took part in some sort of political activity on a social networking site during the 2012 campaign.