Agency

Don Omar will join Doug McVehil, SVP, Music Programming, Talent & Content Operations for VEVO and Billboard’s Editorial Director, Bill Werde, for a compelling discussion on how artists can maximize their presence and revenue in the world’s leading all-premium music video and entertainment platform.

Univision Studios announces the U.S. and Puerto Rico premiere of “Arranque de Pasión, La Historia de Ela,” an original webnovela written and directed by Gazcón Fazi and produced exclusively for Univision’s online and mobile properties.

The campaign, starred by a stoic gunslinger as Mexico’s best ironic tour guide, featured deadly miniature pistols wielded by the renegade’s outrageous mustache. In a multi-screen, interactive, shareable campaign, this über cliché blasted away at a bar full of typical Mexican cultural stereotypes to great effect.

In the context of the World Summit on the Information Society (WSIS) conference recently held in Paris, the World Association of Newspapers and News Publishers (WAN-IFRA) and the World Editors Forum (WEF) panel focused on ethics and the role of traditional media in the digital age. When everyone has the ability, says the report, to blog, tweet and publish, traditional media have a greater responsibility to provide ethical, credible journalism.

Gloria Estefan will sit with Leila Cobo, Billboard’s Executive Director of Latin Content and Programming, for an in-depth conversation about her new album, her Broadway show, her multiple businesses, and remaining Number 1 on the charts. The Queen of Latin pop, Gloria is credited for being one of the most successful crossover artists of all time.

The Federal Trade Commission released new guidance for mobile and other online advertisers that explains how to make disclosures clear and conspicuous to avoid deception.

According to a new survey of 100 retail chief financial officers by BDO USA, LLP, 30 percent of CFOs say U.S. expansion will be their priority growth tactic in 2013. Expanding retailers like Apple and H&M will continue to look for Class-A store locations in high-traffic spots to afford better access and convenience for customers. In addition to store expansion, CFOs also say improving merchandise assortment (24 percent) and e-commerce and mobile commerce (22 percent) will be top growth tactics this year.

As Spain’s crisis grinds on, more of its marketers have been addressing the situation directly, as Agence France-Presse reported last year, “trying to lure hard-hit buyers by appealing to Spanish values of friendship, family, and proud resistance.” We’ve posted about some of these efforts over the last few years, including campaigns from a radio program, Mahou beer, Carrefour, Coca-Cola and Campofrío, a deli brand. The latest from Campofrío is a sweet, humor-tinged 60-second spot that aims to boost viewers’ national pride and give them hope for themselves and their country. Available on HispanicCMO.com and HispanicAccountPlanner.com.

Smartphone adoption among American teens has increased substantially and mobile access to the internet is pervasive. One in four teens are “cell-mostly” internet users, who say they mostly go online using their phone and not using some other device such as a desktop or laptop computer.

March comes in like a lion and goes out like a lamb … and when the temperatures rise, the sun gets brighter, and the days get longer it’s time to grab a sponge, put on some rubber gloves, and tackle that spring cleaning. Tr3s has conducted new research on the cleaning preferences of Hispanics 18 to 34. By Tr3s Insights.

Walton Isaacson (WI) announced the hiring of Martin Cerri as senior creative director to lead thecreative team in advertising and marketing efforts with an emphasis on the U.S. Hispanic market.

MEC Bravo, MEC’s Hispanic media company, is launching Precision, a tool that enables marketers to assess media influence on the purchase pathway of Hispanic consumers and optimize their campaigns for success.

Meredith Hispanic Ventures, publishers of Siempre Mujer and Ser Padres magazines, released findings from a new study identifying the shopping, cooking, and eating habits of the modern Latina family. The report is part of a series of trend reports to be rolled out by Meredith Hispanic Ventures throughout 2013 and 2014.

While the gender divide between men and women continues to close with respect to workforce and household equality, there are still significant differences when it comes to how we think, react, shop and watch.

They’re dynamic consumers and worth paying attention to. Here are a few reasons why.