Agency

Eleven executives representing Condista, Comcast, Dish, Fox Broadcasting, Fox Hispanic Media, Sesame Workshop, SMG/Tapestry, Telemundo, TV One, Univision and Verizon within the fields of advertising, programming, marketing, digital and pay television have been named as the members of the first-ever class of winners of the Multiethnic TV Leadership Awards to be presented by Broadcasting & Cable and Multichannel News at the NY Hilton Hotel on Wednesday, April 17th, 2013, during a Luncheon Ceremony.

As we spend ever more time in the digital world, what’s becoming increasingly valued is the time we do not spend in front of a screen–the time we spend with real people and real things. It’s not that we’re abandoning digital–far from it. But as digital screens become our default interface, we seem to increasingly seek out physical objects and experiences.

The perception exists – those who “work from home” sit around in their pajamas, never shower and are really not as productive as those who make it into an office each and every day. Isn’t this why Yahoo recently changed their policy to ban telecommuting and force everyone back into offices? But is this a fair criticism? With the various tools available for telecommuting, should it matter where someone works, as long as the work gets done? With nine in ten American workers agreeing that working from home provides flexibility (90%), how else do they feel about this issue?

Let’s face it, some “trends and predictions” reports are, well, rather predictable. What commerce marketers need are upcoming trends, on-target predictions and actionable advice from in-the-trenches experts.

Total advertising expenditures increased 3 percent in 2012 and finished the year at $140 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2012 rose 2 percent versus the year ago period.

Miami-based Hispania Public Relations, Inc. has been chosen Hispanic P.R. agency of record by Beech-Nut Nutrition Corp.

Miami based Hispanic Group is among the top finalists for a highly-coveted 2013 North American Effie Award in the Hispanic category. “Better Way,” created for global online money transfer provider Xoom, was a 360° campaign that set out to revolutionize the way Hispanics living in the U.S. send money to their country of origin.

Nearly two-thirds (60%) of employers globally say that intercultural skills, or the ability to work effectively with individuals and organizations from cultural backgrounds different from their own, are very important to their organization

The survey found that 51 percent of ad agencies have seen an increase in client demand for dynamic rich media ads and another 20 percent expect to see more interest in 2013. This demand in-part is due to standardized ad formats, like the Interactive Advertising Bureau (IAB) large canvas “Rising Stars,” and also the decline in interest in static ads, as noted by Forrester.

Mintel announced the addition of Tonya Roberts to their reports team. Tonya will join Mintel as a multicultural analyst with more than 20 years of market research experience.

Latinos own smartphones, go online from a mobile device and use social networking sites at similar—and sometimes higher—rates than do other groups of Americans, according to a new analysis of three surveys by the Pew Research Center.

Circulo Creativo USA, as the official representative of the Cannes Lions Festival, launches its annual competitions “YOUNG CREATIVES” and “NOT SO YOUNG CREATIVES” to select pairs that represent the U.S. Hispanic market at the upcoming YOUNG LIONS at 2013 Cannes Lions Festival to be held between 16 and 22 June, 2013. For the first time, participants will present ideas to help a nonprofit organization (to be revealed with the briefing), which works with low income groups in the U.S. Hispanic community.

Dallas based Inspire! has be assigned mainstream English-language advertising responsibilities for Tecate Brands in the USA, according to Advertising Age.

As part of its evolution, the digital media business has the ability to deliver targeted messages across many devices and channels using technology providing the circular feedback loop of real time data on performance and audience. That model for technology driving data in real time continues to expand; we can now deliver the “dashboard” that marketers have been talking about for years. These kinds of solutions create efficiency, scale and better performance for marketers, much like other enterprise solutions do for other business categories like CRM, operations and finance.