Agency

At a time when many of the companies thought of as being American as apple pie actually outsource a growing portion of their production abroad, “buying American” has never been a more confusing proposition.

While Unleash the Power Within has come to Los Angeles many times, this will be the first-ever Spanish-translated UPW event held on the West Coast. For Spanish speakers, it’s an unprecedented opportunity to create their own breakthroughs, faster and easier, with help from the world’s leading catalyst for change.

Modern Marketers use marketing automation expertise and technology to power revenue performance by revealing the Digital Body Language™ of their prospects and customers. Relying on Modern Marketing technology and expertise to automate the process, their marketing and sales teams can accelerate results from demand generation to revenue. Available on HispanicCMO.com

Young Latinos have always been more likely to live with their families in early adulthood – and that is especially true today. With the cost of living on the rise and the recession making stable jobs a scarce commodity, moving out can be a major financial risk. As a result, Hispanics 18 to 34 are delaying forming their own households. Currently, 45% reside with their parents. By Insight Tr3s

República has opened the official registration for Repúblicares, the agency’s corporate social responsibility initiative created last year to award pro-bono expertise to a deserving organization within the continental U.S. and Puerto Rico.

Televisa Publishing + Digital, a division of Grupo Televisa announced the release of the Vive Vanidades Technology Guide iPad application, sponsored by Ford Fusion 2013.

In an environment in which consumers’ attention is increasingly fragmented, the idea of using content to capture interest and engagement is catching on among marketers.

End-of-show mentions saying “promotional consideration brought to you by…” may not be enough in the future. The General Accounting Office urged the Federal Communications Commission to change how TV shows disclose product placement, video news releases or political advertising.

The most important issue that senior marketers face in 2013 is accountability, according to a new survey by the ANA (Association of National Advertisers). Integrated marketing communication and aligning the marketing organization with innovation ranked second and third.

Volume one of The SoDA Report 2013, SoDA’s biannual trends publication, which showcases content from some of the most influential thinkers in the digital marketing world, has been released. This edition explores the topic of Perceptions and features various point of views concerning the issues, challenges and opportunities shaping the future of the digital marketing industry in the year ahead.

Over 108 million Americans see a video display each month, according to this 2013 study of the medium by Arbitron and Scarborough. Points of View examines Scarborough data to set universe estimates for digital place-based video by benchmarking the size and profile of total viewers and viewers for 10 distinct formats across the United States.

This report shines a light on the status of women in media and underscores the crucial need to hold media accountable for an equal voice and equal participation.

Orgullosa has teamed up with this diverse group of successful Latinas to serve as mujeres con la falda bien puesta™ ambassadors in its continued effort to empower the cultural transformation of the Latina experience in the U.S. They include lifestyle expert and co-host of ABC’s The Chew, Evette Rios; international motivational speaker, Maria Marin; and entrepreneur and chocolatier, Maribel Lieberman.