Agency

Mayor Castro to provide keynote address at the AHAA 2013 Conference.

While digital technology continues to reshape the way companies and consumers interact, social media is not replacing the in-store shopping experience, according to a new report by PwC titled, Demystifying the Online Shopper: 10 Myths of Multichannel Retailing. Based on a survey of more than 11,000 shoppers globally, the study debunks the conventional wisdom about online consumer behavior and helps companies better measure their approach to multichannel retailing.

Puerto Rico’s population is declining. Faced with a deteriorating economy, increased poverty and a swelling crime rate, many citizens are fleeing the island for the U.S. mainland. In a four-part series, Morning Edition explores this phenomenon, and how Puerto Rico’s troubles are affecting its people and other Americans in unexpected ways. Courtesy of NPR

Puerto Rico’s population is dropping. Faced with a deteriorating economy, increased poverty and a swelling crime rate, many citizens are fleeing the island for the U.S. mainland. In a four-part series, Morning Edition explores this phenomenon, and how Puerto Rico’s troubles are affecting its people and other Americans in unexpected ways. Courtesy of NPR

Can brand video content stand alone online? High-level US media agency executives seem to think so, according to a December survey of them by native advertising platform Sharethrough.

Florida International University’s School of Journalism & Mass Communication (SJMC) announced its plans to hold the Hispanic Marketing Communication: Bridging Culture and Behavior Conference, on Nov. 7 – 8, 2013, at its Biscayne Bay Campus.

Innovid released its Interactive Video Advertising Benchmarks: Q4 2012. The Benchmark provides advertisers with the only comparative report in the industry to assess the performance of video and help plan the most impactful media allocation. Overall, marketers running simple pre-roll campaigns saw an average 1.21% Engagement rate and 69.59% Completion rate on average.

Dolphin Mall in Miami named MGSCOMM agency of record (AOR) to manage creative and media responsibilities. As Dolphin Mall’s AOR, MGSCOMM will develop multilingual (English, Spanish, Portuguese) communications campaigns that reach local, national and international audiences. The agency is also charged with in-center and collateral material development that aligns with Dolphin Mall’s evolving customer base.

Círculo Creativo in partnership with AHAA: The Voice of Hispanic Marketing announces that call for entries for the second annual U.S.H. Idea Awards are now open through April 1st, 2013. The award ceremony is aligned to Círculo Creativo’s mission to foster creativity in U.S. Hispanic advertising and AHAA’s commitment to highlighting the importance of creative in Hispanic Advertising. The Awards will recognize the best creative work in the field at its ceremony at the New World Center in Miami, FL on Tuesday, April 30th, 2013, as part of the AHAA 2013 Conference.

Advertising agencies are increasingly concerned with how to best utilize media mix, according to STRATA’s most recent quarterly survey. Twenty-two percent of agencies surveyed indicated that media mix was a challenge. Tellingly, 76% of those polled advertise using at least three mediums per client campaign, indicating the need for multi-platform advertising.

The concept of the purchase funnel first appeared in the late 19th century, as a linear journey from a need to a final purchase. Since then, nearly everything about how consumers interact with brands has changed. Proprietary research conducted by About.com in collaboration with Latitude, confirms that the actions of consumers have evolved drastically, and that what most influences shopping decisions varies widely by purchase category.

Digital marketers have quickly seized on the importance of channeling resources to content marketing, according to the “Quarterly Intelligence Briefing: Digital Trends for 2013,” report from Econsultancy and Adobe.

The Hispanic Public Relations Association (HPRA) announced its 2013 National Board of Directors and officers representing key U.S. markets with David Henry of Telenoticias in New York taking the helm as President.

Louis Pagan co-founder of Hispanicize and is the Editorial Director for the company’s social media content platform Hispanicize.com has passed unexpectedly.

Cablevision Systems, a New York-based digital cable and internet service provider has selected new York based The Vidal Partnership to handle creative and strategic duties.

Latin Americans are hungry for new product options—more so than others around the world. Eighty percent of survey respondents with Internet access from Latin America say they like when manufacturers offer new products, well above the global average of 63 percent. And more than half (56%) are willing to pay a higher price, which is also above the global average (39%).

Luis Miguel Messianu President – Chief Creative Officer of Alma shares insights into becoming a Creative Director.