Agency

Telemundo Media, Ford Motor Company and Zubi Advertising have teamed up in an new campaign that will showcase the car brand’s innovations in technology and investment in world-class, practical features for the Hispanic consumer.

A new bilingual platform for women called Hispana Global. The company, founded by Jeannette Kaplun, targets Latinas, and offers content for moms and women in different life-stages.

Entravision Communications Corporation announced a new brand identity and logo reflecting the company’s focus on providing advertisers and markets with a comprehensive multi-media platform to reach Latino audiences and communities. The initiative provides an overarching identity for the company’s multi-media platforms, and reflects the continued growth of Entravision’s digital, mobile and marketing services, which complement the company’s core television and radio assets.

Dallas-based Richards/Lerma announced that Aldo Quevedo has joined the agency as principal and creative director, effective January 1, 2013.

Leaders in the business of multiethnic TV will be honored as part of a celebration of the viability of the multiethnic television business at the Hilton NY Hotel on Wednesday, April 17th, 2013. The Multiethnic TV Leadership Awards will be presented at a luncheon ceremony by two leading television business publications, Broadcasting & Cable and Multichannel News.

This year Draftfcb in Zurich and BMW Switzerland are once again presenting a Christmas greeting which is somewhat speedier than usual, this time with the title “The Fastest Christmas Song in the World”.

A new Nielsen Category Shopping Fundamentals study explores the U.S. consumer’s mindset when it comes to purchasing alcoholic beverages. How do they plan? How engaged are they? What influences them?

The holiday season is a time for gathering and celebrating with friends and family, gifts giving, reflection and thanks. To commemorate this time of year, the U.S. Census Bureau presents the following holiday-related facts and figures from its collection of statistics.

With Arbitron assets, Nielsen intends to further expand its “Watch” segment’s audience measurement across screens and forms of listening.

Lapiz, the marketing agency for emerging cultures that is part of Leo Burnett, released a new consumer research study, LatinoShop. According to the study, Latinos view shopping much differently than their non-Latino counterparts. For Latinos, shopping is not a process or a chore; it’s an experience – a multisource, multisensorial and multigenerational experience that provides retailers and marketers with a wide range of opportunities to engage.

As 2012 comes to a close, it’s gratifying to see the dynamic and momentum among US companies when it comes to leveraging multicultural markets for growth. By Terry Soto, Author of Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative

Total advertising expenditures in the third quarter of 2012 increased 7.1 percent from a year ago and finished the period at $34.5 billion, according to data released today by Kantar Media. Total spending for the first nine months of the year grew 3.8 percent to $101.3 billion.

US audiences for mobile games are growing rapidly, while audiences for more mature categories such as social and online casual gaming are expected to grow more modestly in the next few years, according to a new eMarketer report, “Gaming for Marketers: Let the Mobile Games Begin.” As a result, advertising in mobile will expand faster than in other venues.

The U.S. population will be considerably older and more racially and ethnically diverse by 2060, according to projections released by the U.S. Census Bureau. These projections of the nation’s population by age, sex, race and Hispanic origin, which cover the 2012-2060 period, are the first set of population projections based on the 2010 Census.