Agency

Hispanic Millennials, who are a highly mobile and digitally connected generation, are the prime movers of smartphones and tablets. This group helps drive the dominance of social and networking sites such as Facebook, Google+, Instagram, Twitter, and YouTube. Latinos, known for their sociability, have firmly established their presence in the online world. By Insight Tr3s

December often brings family and friends together at home for the holidays and a recent Prosper Insights analysis of American Pulse data finds that these pillars of the season are leading factors in what drives Americans’ happiness throughout the year.

Sixty-five percent of U.S. Hispanics are Millenials, ages 22 to 35, and, consequently, significantly influence the ethnic group’s overall eating attitudes and behaviors, according to The NPD Group, a global information company. NPD’s food and beverage market research finds that heritage plays an important role in food preparation for U.S. Hispanic Millennials as it does with U.S. Hispanics in general.

Online video is becoming an increasingly important marketing channel, with significant numbers of brands leveraging this platform.

It is the first official week of the holiday season, and BRAVO has just released the digital snowball that continues to grow as the agency‚s clients, partners, family and friends spread the holiday cheer. In a gift that keeps on giving, BRAVO’s #holitweet Twitter holiday campaign welcomes all to participate and customize their season’s greetings in a fun, but most importantly, shareable way.

d expósito & Partners, LLC announced that Melvin Wilson has been appointed to the position of Director of Digital Innovation. The announcement was made by Gloria Constanza, Partner & Chief Contact Officer. Mr. Wilson will work in an integrated fashion across all departments at the Agency.

Global Trends 2030 is intended to stimulate thinking about the rapid and vast geopolitical changes characterizing the world today and possible global trajectories over the next 15 years.

Like all of you, I’ve been following the news about the fiscal cliff negotiations in Washington, DC. Not because I can do anything about it. Not because it is riveting storytelling and drama. Rather, I’ve been following this news because whatever is decided will have a significant impact on me, my family and my industry.

The rise of the internet has meant big changes for customer service, according to a new eMarketer report, “Multichannel Customer Service: Best Practices for Building Retail Loyalty.” Consumers today have an array of digital customer service tools at their disposal, the newest of which include live chat, social networks and smartphones.

Digital transformation and continued disruption will be the overriding concern and greatest opportunity facing the media and entertainment industry in the coming year, according to Gerald Belson, vice chairman and U.S. Media & Entertainment leader, Deloitte Consulting LLP.

There were 11.1 million unauthorized immigrants living in the U.S. in March 2011, unchanged from the previous two years and a continuation of the sharp decline in this population since its peak in 2007, according to estimates by the Pew Hispanic Center, a project of the Pew Research Center.

The traditional demand funnel – that describes a linear and generally predictable customer path to buying – has lost its relevance. It’s too slow, too static and too generic to be used as the foundation for marketing, sales and service strategies.

Monica Lozano, CEO of impreMedia, was honored in Washington D.C. at the 12th Annual Keepers of the American Dream awards presented by the National Immigration Forum.

Nissan announced that effective March 31, 2013, Sales and Marketing Senior Vice President Brian Carolin will retire after 28 years with the company. José Muñoz, currently senior vice president of sales and marketing – Latin America and Americas customer quality and dealer network development, will assume responsibilities for sales and marketing in the U.S. and Canada beginning April 1, 2013.

By Lynn Ponder: There is something special about being close together with a select group of people at a concert listening to a Super Star. We were invited by Terra.com a pioneering company that takes entertainment online to a another level to be a part of an awesome idea that joined the online and offline world through the magic of a live stream concert created by Terra Live Music presenting Alejandro Sanz LIVE!

We are proud to continue a new interview series titled Lessons in Innovation Leadership. This series showcases experienced business leaders who have led, and learned, from significant innovation initiatives. These innovators from across industries will share the major, and often difficult, strategic choices they faced and discuss the long-lasting consequences that resulted for their organization’s performance. The interviews will feature their experiences as well as summarize key lessons concerning what worked, what didn’t work and why. We hope you will find parallels between the strategic issues and approaches expressed here and within your own organization to reshape your thinking around innovation, making it more effective for growth and organizational success. By Dr. Venkatesh Bala, Chief Economist, The Cambridge Group