Agency

Online video is becoming an increasingly important marketing channel, with significant numbers of brands leveraging this platform.

It is the first official week of the holiday season, and BRAVO has just released the digital snowball that continues to grow as the agency‚s clients, partners, family and friends spread the holiday cheer. In a gift that keeps on giving, BRAVO’s #holitweet Twitter holiday campaign welcomes all to participate and customize their season’s greetings in a fun, but most importantly, shareable way.

d expósito & Partners, LLC announced that Melvin Wilson has been appointed to the position of Director of Digital Innovation. The announcement was made by Gloria Constanza, Partner & Chief Contact Officer. Mr. Wilson will work in an integrated fashion across all departments at the Agency.

Global Trends 2030 is intended to stimulate thinking about the rapid and vast geopolitical changes characterizing the world today and possible global trajectories over the next 15 years.

Like all of you, I’ve been following the news about the fiscal cliff negotiations in Washington, DC. Not because I can do anything about it. Not because it is riveting storytelling and drama. Rather, I’ve been following this news because whatever is decided will have a significant impact on me, my family and my industry.

The rise of the internet has meant big changes for customer service, according to a new eMarketer report, “Multichannel Customer Service: Best Practices for Building Retail Loyalty.” Consumers today have an array of digital customer service tools at their disposal, the newest of which include live chat, social networks and smartphones.

Digital transformation and continued disruption will be the overriding concern and greatest opportunity facing the media and entertainment industry in the coming year, according to Gerald Belson, vice chairman and U.S. Media & Entertainment leader, Deloitte Consulting LLP.

There were 11.1 million unauthorized immigrants living in the U.S. in March 2011, unchanged from the previous two years and a continuation of the sharp decline in this population since its peak in 2007, according to estimates by the Pew Hispanic Center, a project of the Pew Research Center.

The traditional demand funnel – that describes a linear and generally predictable customer path to buying – has lost its relevance. It’s too slow, too static and too generic to be used as the foundation for marketing, sales and service strategies.

Monica Lozano, CEO of impreMedia, was honored in Washington D.C. at the 12th Annual Keepers of the American Dream awards presented by the National Immigration Forum.

Nissan announced that effective March 31, 2013, Sales and Marketing Senior Vice President Brian Carolin will retire after 28 years with the company. José Muñoz, currently senior vice president of sales and marketing – Latin America and Americas customer quality and dealer network development, will assume responsibilities for sales and marketing in the U.S. and Canada beginning April 1, 2013.

By Lynn Ponder: There is something special about being close together with a select group of people at a concert listening to a Super Star. We were invited by Terra.com a pioneering company that takes entertainment online to a another level to be a part of an awesome idea that joined the online and offline world through the magic of a live stream concert created by Terra Live Music presenting Alejandro Sanz LIVE!

We are proud to continue a new interview series titled Lessons in Innovation Leadership. This series showcases experienced business leaders who have led, and learned, from significant innovation initiatives. These innovators from across industries will share the major, and often difficult, strategic choices they faced and discuss the long-lasting consequences that resulted for their organization’s performance. The interviews will feature their experiences as well as summarize key lessons concerning what worked, what didn’t work and why. We hope you will find parallels between the strategic issues and approaches expressed here and within your own organization to reshape your thinking around innovation, making it more effective for growth and organizational success. By Dr. Venkatesh Bala, Chief Economist, The Cambridge Group

In my last blog I discussed the words, Hispanic and Latino. As I explained, while technically these terms can be construed as covering slightly different cohorts, in current practice they are generally used interchangeably. But those labels raise another issue. by Carlos E. Cortés – Professor Emeritus of History at the University of California, Riverside.

From fresher frozen meals to food trucks for dogs, consumers can expect to see a variety of interesting trends to tickle the tummy in 2013. Nestlé issued some predictions destined to please the palates of all family members, including pets.

Mediasmith announced the promotion of Griselda Fernandez to the role of Vice President, Media Director to expand her leadership of the media department, client relations and company culture.