Agency

A new Nielsen Category Shopping Fundamentals study explores the U.S. consumer’s mindset when it comes to purchasing alcoholic beverages. How do they plan? How engaged are they? What influences them?

The holiday season is a time for gathering and celebrating with friends and family, gifts giving, reflection and thanks. To commemorate this time of year, the U.S. Census Bureau presents the following holiday-related facts and figures from its collection of statistics.

With Arbitron assets, Nielsen intends to further expand its “Watch” segment’s audience measurement across screens and forms of listening.

Lapiz, the marketing agency for emerging cultures that is part of Leo Burnett, released a new consumer research study, LatinoShop. According to the study, Latinos view shopping much differently than their non-Latino counterparts. For Latinos, shopping is not a process or a chore; it’s an experience – a multisource, multisensorial and multigenerational experience that provides retailers and marketers with a wide range of opportunities to engage.

As 2012 comes to a close, it’s gratifying to see the dynamic and momentum among US companies when it comes to leveraging multicultural markets for growth. By Terry Soto, Author of Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative

Total advertising expenditures in the third quarter of 2012 increased 7.1 percent from a year ago and finished the period at $34.5 billion, according to data released today by Kantar Media. Total spending for the first nine months of the year grew 3.8 percent to $101.3 billion.

US audiences for mobile games are growing rapidly, while audiences for more mature categories such as social and online casual gaming are expected to grow more modestly in the next few years, according to a new eMarketer report, “Gaming for Marketers: Let the Mobile Games Begin.” As a result, advertising in mobile will expand faster than in other venues.

The U.S. population will be considerably older and more racially and ethnically diverse by 2060, according to projections released by the U.S. Census Bureau. These projections of the nation’s population by age, sex, race and Hispanic origin, which cover the 2012-2060 period, are the first set of population projections based on the 2010 Census.

Hispanic Millennials, who are a highly mobile and digitally connected generation, are the prime movers of smartphones and tablets. This group helps drive the dominance of social and networking sites such as Facebook, Google+, Instagram, Twitter, and YouTube. Latinos, known for their sociability, have firmly established their presence in the online world. By Insight Tr3s

December often brings family and friends together at home for the holidays and a recent Prosper Insights analysis of American Pulse data finds that these pillars of the season are leading factors in what drives Americans’ happiness throughout the year.

Sixty-five percent of U.S. Hispanics are Millenials, ages 22 to 35, and, consequently, significantly influence the ethnic group’s overall eating attitudes and behaviors, according to The NPD Group, a global information company. NPD’s food and beverage market research finds that heritage plays an important role in food preparation for U.S. Hispanic Millennials as it does with U.S. Hispanics in general.

Online video is becoming an increasingly important marketing channel, with significant numbers of brands leveraging this platform.

It is the first official week of the holiday season, and BRAVO has just released the digital snowball that continues to grow as the agency‚s clients, partners, family and friends spread the holiday cheer. In a gift that keeps on giving, BRAVO’s #holitweet Twitter holiday campaign welcomes all to participate and customize their season’s greetings in a fun, but most importantly, shareable way.

d expósito & Partners, LLC announced that Melvin Wilson has been appointed to the position of Director of Digital Innovation. The announcement was made by Gloria Constanza, Partner & Chief Contact Officer. Mr. Wilson will work in an integrated fashion across all departments at the Agency.