Agency

It’s a wide-ranging compilation that reflects developments that are bubbling up across sectors, including travel, technology, food, retail and sustainability. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends. Available on HispanicCMO.com

Despite fears in many countries of continued or renewed economic slowdowns, the advertising industry is expected to continue growing spending at healthy rates for the next several years, driven especially by increased investments in emerging markets.

The increasingly complex mix of media in consumers’ lives has made it more difficult for marketers to track and measure the effectiveness of advertising campaigns. But new tools and tactics are helping marketers track and understand interactions and campaign effectiveness across multiple platforms, according to a new eMarketer report, “The State of Cross-Platform Ad Measurement: Industry Trends and Current Practices.”

Zeitgeist (/_ts_t_g_st/) – Noun – The intellectual fashion or dominant school of thought which typifies and influences the culture of a period. By David A. Chitel (NGLC Chairman & Founder)

The importance of establishing a much-needed framework for defining and rethinking ad engagement vernacular and metrics is the focus of a whitepaper released today by the Interactive Advertising Bureau (IAB) in collaboration with Radar Research. The report, titled “Digital Ad Engagement: An Industry Overview and Reconceptualization,” addresses a longstanding challenge faced by advertisers, publishers, agencies, marketers and a variety of other interactive industry participants for whom ad “engagement” is an essential device in digital advertising – yet one which lacks a precise and universal definition.

According to a new Ipsos poll conducted on behalf of Strayer University, over nine in ten (93%) U.S. adults have some type of goal that they would like to achieve in 2013. Over half of adults (54%) have health-related goals, such as being more active, eating more healthily, or getting more sleep, while nearly four in ten (37%) have a socially-oriented goal, such as spending more time with family or friends, getting involved more in their community, meeting new people, broadening their circle of friends, or joining a club or organization. Nearly as many (34%) have a leisure-related goal, such as travelling more or taking up a hobby.

HispanicAd.com all of readers, contributors and advertisers a Happy Holidays and a fabulous New Year.

¡Felicidades en el 2013!

We will be back on Wednesday January 2, 2013.

Celebrating and connecting with friends and family is exactly what Linda my sister and I LOVE to do. We created webcitygirls & Xixon Get Social para “La Navidad a la Española” for the best Spanish cuisine in Miami, Xixon Restaurant.

Telemundo Media, Ford Motor Company and Zubi Advertising have teamed up in an new campaign that will showcase the car brand’s innovations in technology and investment in world-class, practical features for the Hispanic consumer.

A new bilingual platform for women called Hispana Global. The company, founded by Jeannette Kaplun, targets Latinas, and offers content for moms and women in different life-stages.

Entravision Communications Corporation announced a new brand identity and logo reflecting the company’s focus on providing advertisers and markets with a comprehensive multi-media platform to reach Latino audiences and communities. The initiative provides an overarching identity for the company’s multi-media platforms, and reflects the continued growth of Entravision’s digital, mobile and marketing services, which complement the company’s core television and radio assets.

Dallas-based Richards/Lerma announced that Aldo Quevedo has joined the agency as principal and creative director, effective January 1, 2013.

Leaders in the business of multiethnic TV will be honored as part of a celebration of the viability of the multiethnic television business at the Hilton NY Hotel on Wednesday, April 17th, 2013. The Multiethnic TV Leadership Awards will be presented at a luncheon ceremony by two leading television business publications, Broadcasting & Cable and Multichannel News.

This year Draftfcb in Zurich and BMW Switzerland are once again presenting a Christmas greeting which is somewhat speedier than usual, this time with the title “The Fastest Christmas Song in the World”.