Agency

Evidence for the effectiveness of mobile advertising keeps rolling in—and goes beyond clickthroughs and any question of “fat fingers” vs. real engagement.

I don’t need to tell you that Thanksgiving Day is around the corner. You must be receiving the daily email holiday coupons, constantly being TV-fed the holiday shopping sales…and let’s not forget receiving in the mailbox shoppers filled with pictures of plump turkeys and canned pumpkin. This is the one other holiday – aside from Christmas Day – that touches on all the consumer senses – and it’s those marked senses that drive sales for brands. What I find interesting about Thanksgiving Day, from an advertising perspective, is that Hispanic marketers have not fully tapped into the cultural differences of this American tradition. by Zaida Granados / Guest Blogger at Zubination

A new study released Tuesday examines what influences the views of America’s fastest growing population group—Hispanics. The study, Hispanic America: Faith, Values & Priorities, reveals Hispanic Americans’ attitudes about faith, family and societal issues and gives insights into how their views will impact the political, social and economic climate in the U.S.

The bulk of the island’s net population decline of 400,000 or so since the year 2000 are folks now living in Central Florida and elsewhere on the U.S. mainland, having run away from the island’s sluggish economy, poor education and high crime rate.

US Digital Media Usage: A Snapshot of 2013, an infographic report from eMarketer, illustrates key digital media usage trends that are critical for marketers to understand as they develop campaigns to target the growing online and mobile populations.

The New Generation Latino Consortium, the only organization dedicated to educating and informing the business and entertainment worlds about the importance of the New Generation Latino (NGL) market, is announcing its 2013 installments of the industry leading ‘NGLC Media, Marketing & Entertainment Conference’ in partnership with HispanicAd in New York City on Tuesday, April 2nd and Los Angeles on Tuesday, June 4th.

High levels of economic uncertainty are affecting business and shifting opinions among mid-market executives, according to findings in Deloitte’s “Mid-market perspectives: America’s economic engine- why entrepreneurs matter.” Specifically, only 59 percent of executives surveyed ranked the United States as the most accommodating country for entrepreneurs – a 32 percent drop from how those same executives said they felt in past years.

In the third quarter of 2012, against the backdrop of continuing economic uncertainty and the looming fiscal cliff, PwC US’s Private Company Trendsetter Barometer survey found that private companies increased their projected revenue growth rate for the next 12 months, up from 8.3 percent to 8.6 percent. The increase was driven by private companies that sell solely in the United States.

Nielsen released a report on Asian-American consumer behaviors and trends called the State of the Asian American Consumer Report: Growing Market, Growing Impact. With a current population of more than 18 million, Asian-Americans remain geographically-concentrated, affluent, and are early, fast adopters of technology with a multi-screen lifestyle.

Despite dire predictions about the pharmaceutical industry’s future, some pharma companies will reinvent themselves, and according to Pharma 2020: From vision to decision, a new report issued by PwC, the industry is on the cusp of a golden era of renewed productivity and prosperity. However, its success is not guaranteed.

During the XIII Annual Latin GRAMMY Awards, Univision Communications Inc. unveiled Generación América, a new empowerment platform dedicated to preserving and sharing the stories of Hispanics in America. Developed in partnership with the Immigrant Archive Project, Generación América is a multifaceted initiative that includes video vignettes and events to highlight stories of individual achievement.

The U.S. Census Bureau reports that the percentage of households headed by older adults has grown significantly over the last half century. The share of householders age 75 and older grew from 6 percent in 1960 to 10 percent in 2012.

Millennials are also the most multicultural American generation. Forty-three percent of Millennials identify as a race or ethnicity other than white as compared to 38 percent of Generation X and 26 percent of Baby Boomers. Nearly one-quarter (21%) of Millennials self-identify as Hispanic and 62 percent of Millennials agree that their cultural or ethnic heritage is an important part of who they are.

It’s the biggest week in Latin music and The Latin Recording Academy proudly announced its official sponsors for the XIII Annual Latin GRAMMY Awards. Celebrating 13 years of partnership, Heineken is back as an official sponsor. In addition, to this long standing sponsor which has turned the red carpet ‘green,’ 7UP, Gucci Timepieces & Jewelry, Delta Air Lines, McDonald’s, L’Oreal Paris, Jack Daniel’s, MetroPCS, and Allstate have also joined in this exclusive list of sponsors. By Lili Gil, Co-founder XL Alliance and Media Contributor

Available at HispanicCMO.com and HispanicPRpro.com

Dieste Inc. announced the departure of its President and Chief Creative Officer, Aldo Quevedo. Paco Olavarrieta, Dieste’s Chief Content Curator since July 2011, will assume the position of Chief Creative Officer of the agency on January 1st.

The study shows that more than half of large brands are now using custom brand videos in their marketing, and when it comes to distribution, most favor “native advertising” approaches where content is visually integrated into the organic site experience, as opposed to running in standard display ad formats. The study also shows that the majority of marketers now prefer choice-based formats over interruptive formats.