Agency

There’s marketing gold in Big Data—nuggets of information buried in customer profiles, social media, campaign results, and third-party lists that can help us better understand, target and ultimately connect with our optimum online audiences. By The Team | Yahoo! Advertising Solutions

As the promise of “Big Data” plays an increasingly significant role in the digital marketing landscape, the Interactive Advertising Bureau (IAB) and Winterberry Group released “The Data Management Platform: Foundation for Right-Time Consumer Engagement,” a white paper revealing that DMPs could potentially serve as a principal technology solution for multichannel data aggregation, integration, management and deployment. DMPs are technology tools that normalize disparate data sets so that marketers can better understand and utilize data from multiple sources.

The Online Publishers Association (OPA) has released “Branding on Display”, a study providing insight into the role branding plays in online advertising as well as agency and marketer preferences of media for achieving their branding objectives.

Dunkin’ Donuts announced it is continuing its commitment with Universal Music Latin Entertainment (UMLE) to make Dunkin’ Donuts coffee part of Latin music’s big night.

National brands are betting big on local marketing with 91% surveyed expecting to spend more or the same on local marketing in 2013 as they did in 2012. Digital tactics will play an important role across the board for national brand marketing planning, with 67.5% surveyed reporting digital marketing as extremely or very important to national brand success. National brands ranked Mobile, Local Blogs, and Online Customer Reviews as their top three priorities for local digital tactics they are not currently using and would like to implement in 2013.

Head & Shoulders announced that Lionel (Leo) Messi, beloved Argentinean soccer player, is appearing in a series of ads designed specifically to reach U.S. Hispanic males.

Reports of high mobile click rates seemed too good to be true. Industry-watchers quickly adopted the “fat fingers” theory: that many clicks on mobile ads were accidental, and due to the small screen mixed with clumsy hands and hard-to-avoid placements.

Colombian-born racecar driver Juan Pablo Montoya of the NASCAR Sprint Cup Series, has teamed with the Homestead-Miami Speedway to offer a special entry package to the race to reward fans and benefit his Formula Smiles Foundation.

Edelman announced that Sonia Sroka has joined the firm as executive vice president and group head, in the New York office.

As the United States Marine Corps readies to celebrate its 237th birthday on November 10, the Marine Corps announces the launch of its diversity officer campaign in collaboration with its advertising firms, UniWorld Group and JWT.

In response to the widespread devastation caused by Hurricane Sandy, Spanish Broadcasting System, Inc. (SBS) and 22 major market radio stations and national television network, MegaTV will air a live benefit radio/telethon starting Wednesday November 7th, 2012 at 6 a.m. (ET/PT/CT). The three day-long radio/telethon will target the collection of food products, clothing, medicine and household goods for distribution to the victims of Hurricane Sandy

The radio/telethon “Hispanos Unidos” (Hispanics United) will be broadcast from local SBS studios in the major cities of New York, Los Angeles, Chicago, San Francisco, Houston, Miami and Puerto Rico. It will air live nationally.

As I watched the diverse news channels stumbling over one another to call the election in the US and the Caribbean, I have found two very important elements that will impact our Industry going forward based on the results. By Gene Bryan / HispanicAd.com — available on El Blog

According to The NPD Group like many technology-focused activities overall digital video consumption is mainly the purview of young adult men; however, when it comes to free television program streaming, young women are capturing their fair share, thanks to growing comfort using Hulu and YouTube.