Agency

In response to the widespread devastation caused by Hurricane Sandy, Spanish Broadcasting System, Inc. (SBS) and 22 major market radio stations and national television network, MegaTV will air a live benefit radio/telethon starting Wednesday November 7th, 2012 at 6 a.m. (ET/PT/CT). The three day-long radio/telethon will target the collection of food products, clothing, medicine and household goods for distribution to the victims of Hurricane Sandy

The radio/telethon “Hispanos Unidos” (Hispanics United) will be broadcast from local SBS studios in the major cities of New York, Los Angeles, Chicago, San Francisco, Houston, Miami and Puerto Rico. It will air live nationally.

As I watched the diverse news channels stumbling over one another to call the election in the US and the Caribbean, I have found two very important elements that will impact our Industry going forward based on the results. By Gene Bryan / HispanicAd.com — available on El Blog

According to The NPD Group like many technology-focused activities overall digital video consumption is mainly the purview of young adult men; however, when it comes to free television program streaming, young women are capturing their fair share, thanks to growing comfort using Hulu and YouTube.

November marks National Diabetes Month, which helps create awareness around the affects of diabetes, which is often caused by obesity. For the Latino community, the obesity epidemic has reached crisis, with many states and communities reporting Latino obesity at staggering proportions and with Latino children becoming obese earlier in their lives. By Tr3s Insight

Added Value recently undertook to understand the role of the CMO in today’s businesses and the challenges these executives face. In part 1 of this 2 part series senior brand consultant, Alison Tucker, took a top line look at the changing role – and priorities – of the modern CMO. In part 2, Alison reviews how CMO’s themselves need to change in a rapidly changing marketing environment.

Although cord cutting may be playing a significant role in some consumers downgrading and cutting their cable TV services, TV viewers as a whole are upping their streamed content consumption compared to last year. TVGuide.com found that 42% of US TV viewers watched more streamed content in 2012 than they did in 2011.

Despite uncertainty around how the Presidential Election will impact the economy and consumer spending, retailers are confident headed into the holiday season. According to a recent BDO USA survey, chief marketing officers at leading U.S. retailers expect a 3.7 percent increase in holiday comparable store sales. This marks the survey’s most optimistic forecast since 2007 when CMOs projected a 5 percent increase in comparable store sales.

Added Value recently undertook to understand the role of the CMO in today’s businesses and the challenges these executives face. In part 1 of this 2 part series senior brand consultant, Alison Tucker, takes a top line look at the changing role – and priorities – of the modern CMO.

Hispanics have grown more satisfied with the nation’s direction and more confident in their finances since 2011, according to a new survey from the Pew Hispanic Center, a project of the Pew Research Center.

An advertising industry first, Ogilvy & Mather’s Cross-Cultural Report: Findings provide new model to help brands build value and relevancy for “The New General Market”. To read more and view presentation at HispanicCMO.com

The teachers who instruct the most advanced American secondary school students render mixed verdicts about students’ research habits and the impact of technology on their studies.

Any brand has numerous stakeholders in its marketing messaging and positioning. But whether those stakeholders cooperate to develop brand messaging and campaigns is another question.

Entravision Communications Corporation announced a new management structure which will strengthen the company’s ability to capitalize on its media platforms serving Latino audiences and communities and improve operating efficiencies. The structure reflects the continued expansion of the company’s digital, mobile and marketing services to complement its core television and radio assets.

On Friday November 2, 2012, Post Food’s Honey Bunches of Oats will present the Hialeah Middle School with a $10,000 donation to purchase musical instruments as part of the Latin GRAMMY in the Schools program. This educational program is an initiative in partnership with The Latin Recording Academy to provide students who have interests in pursuing careers in the music industry the opportunity to learn about the various career choices within the music business.