Agency

Telemundo Media announced they are hosting their first ever Google+ Hangout in Spanish-language television to support the specially-customized live finale of the network’s unprecedented “social” drama series, “Secreteando,” today Friday, October 26 at 2pm ET.

E -commerce solutions fulfill shopper needs in ways that brick-and-mortar channels cannot match. As a result, digital shopping has transformed entire industries, such as music, books and travel. A new report from Nielsen examines the impact of digital on Consumer Packaged Goods (CPG) and seeks to lay out key principles for marketing success in a world where digital is the new standard.

More than eight in ten Americans between the ages of 16 and 29 read a book in the past year, and six in ten used their local public library.

Two thirds of family firms around the world have grown their sales in the past year, and even more are confident that their ambitious growth targets for the next five years will be met.

It’s widely understood that larger, traditionally denser Designated Market Areas (DMAs) notch up the largest retail expenditure dollars. Los Angeles, Chicago, Philadelphia, San Francisco and Boston have all topped the $80 million dollar mark for retail through Q2 2012.

Although marketers are now familiar with cord cutters—consumers who have traded in their cable TV packages for internet-steamed TV and video content—they should also be aware of “cord frayers.” Cord frayers make up a segment of consumers who have downgraded their cable TV packages instead of cutting the cord completely. Not surprisingly, doing so has affected cord frayers’ TV and online video viewing behavior.

Viewership of online videos in the CPG category was up sharply in Q3 2012 compared to the previous quarter, according to research from social and interest graph operator 33Across.

With more consumer brands turning to online video and social media marketing to connect with consumers online, there has been a great industry need to prove if—and how—these tactics really impact purchase intent. A recent Nielsen analysis reveals that for one alcoholic beverage brand—Stolichnaya Vodka—and social video distribution platform Sharethrough, this combination led to significant brand impact.

Generation X, those born after the post World War II baby boomers, generally has a positive outlook on the economy, but that doesn’t mean they are free spenders.

When it comes to corporate social responsibility (CSR), consumers want more than aspirational mission statements. According to the newly released 2012 Cone Communications Corporate Social Return Trend Tracker , 84 percent of Americans hold companies accountable for producing and communicating the results of CSR commitments by going beyond the mission to robustly communicate progress against well-defined purpose.

Brands are looking to content marketing both to deepen engagement with their customers and prospects and to break through digital marketing’s clutter and audience indifference, according to a new eMarketer report, “Best Practices for Content Marketing: Engaging Consumers Across Multiple Digital Channels.”

Chula Vista,CA based HMC Advertising has named Jennifer Garcia-Hinkle as the President of the Company. Garcia-Hinkle will lead and oversee HMC’s day-to-day management of operations and is responsible for the strategic development of the company.

With true, integrated cross-platform measurement inching ever closer, will the Heisenberg Uncertainty Principle come into play for media? Will the very act of observing viewers as they migrate across platforms change the nature of media itself?

Most Puerto Ricans may not speak the world’s language of business ‘very well,’ but at least they want to. You’ve probably heard of the Digital Divide, or the significant gap between workers and citizens able to easily work with computers and digital devices, and those who can’t. With so many jobs nowadays demanding digital skills, the divide has essentially locked a high number of Puerto Ricans out of the labor force.

When I first heard about the joint venture between ABC and Univision my reaction was one of positive intrigue.

Here were two major media companies about to go after the ever-burgeoning bicultural, bilingual Latino. And I was pleasantly surprised to hear that the new network would be in English. But when I heard the new network would be based in Miami I began to wonder whether the parties were really serious about their stated mission. While Miami can certainly benefit from getting 350 new jobs (”new” would have to be suspect since Univision is based in Miami), I thought that establishing the new venture in Miami might actually undermine the entire proposition.

Published by Manny Gonzalez — Available On HispanicAd.com El Blog