Agency

Education and immigration remain important topics for Latino voters. The DREAM Act, which stands for Development, Relief, and Education for Alien Minors, addresses both these topics. Although the national debate continues on whether or not to pass a federal version of the DREAM Act, some states such as California and Illinois have already taken the matter of access to higher education into their own hands. By Insight Tr3s

Digilant announced the release of Digilant Multicultural, a marketing system designed to pinpoint specific audiences including U.S. Hispanic, African American, Asian, and LGBT. Digilant Multicultural uses semantic language, geographic information, and other proprietary attributes to match an advertiser‚s preferred audience in real-time to video, display, and mobile advertising placements.

The multicultural agency world has grown very sophisticated over the years. However, the fact remains that multicultural agencies continue to have a strong Spanish-language and Spanish language media focus. One could argue they have been pigeon holed into the Spanish language realm because many marketers equate multicultural and especially Hispanic marketing with the Spanish language. By Terry Soto, Author of Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative and President and CEO, About Marketing Solutions, Inc.

The FIU School of Journalism and Mass Communications just released the webinar recording of their “Hispanics and The Media: The Emerging Power Conference” to the public.

Hispanic consumers in the U.S. spent more than five hours a month per person watching video on a mobile phone during the first quarter of 2012, a 22 percent increase in usage over a year ago, according to Nielsen’s Cross-Platform Report. With video now available across a variety of devices, it’s to be expected that Hispanic consumers want more content options, a topic explored in a recent Nielsen consumer study commissioned by Univision.

When talking about US Hispanics marketers seldom explore socioeconomic level as it relates to their attitudes and behaviors. For me this is a most interesting relationship because if, for example, Latinos hold cultural attitudes in the same esteem regardless of their social standing, then one may conclude that one marketing approach may reach diverse types of Hispanics. By Felipe Korzenny, Ph.D.

During the festival, the 4A’s also announced this year’s recipients of the Jay Chiat Awards for Strategic Excellence (Oct. 25), following a record number of submissions in 10 categories ranging from creative technology and social media to brand experience.

In speaking with many of my esteemed industry colleagues over the last several days, I’ve heard a lot of buzz about the upcoming ANA Multicultural Marketing & Diversity Conference in Miami this week. Everyone looks forward to the different topics on the agenda, and each of us can find a number of favorite subjects we will be gravitating to at the event.

Telemundo Media announced they are hosting their first ever Google+ Hangout in Spanish-language television to support the specially-customized live finale of the network’s unprecedented “social” drama series, “Secreteando,” today Friday, October 26 at 2pm ET.

E -commerce solutions fulfill shopper needs in ways that brick-and-mortar channels cannot match. As a result, digital shopping has transformed entire industries, such as music, books and travel. A new report from Nielsen examines the impact of digital on Consumer Packaged Goods (CPG) and seeks to lay out key principles for marketing success in a world where digital is the new standard.

More than eight in ten Americans between the ages of 16 and 29 read a book in the past year, and six in ten used their local public library.

Two thirds of family firms around the world have grown their sales in the past year, and even more are confident that their ambitious growth targets for the next five years will be met.

It’s widely understood that larger, traditionally denser Designated Market Areas (DMAs) notch up the largest retail expenditure dollars. Los Angeles, Chicago, Philadelphia, San Francisco and Boston have all topped the $80 million dollar mark for retail through Q2 2012.

Although marketers are now familiar with cord cutters—consumers who have traded in their cable TV packages for internet-steamed TV and video content—they should also be aware of “cord frayers.” Cord frayers make up a segment of consumers who have downgraded their cable TV packages instead of cutting the cord completely. Not surprisingly, doing so has affected cord frayers’ TV and online video viewing behavior.

Viewership of online videos in the CPG category was up sharply in Q3 2012 compared to the previous quarter, according to research from social and interest graph operator 33Across.