Agency

Ole Avocado is celebrating National Guacamole Day on September 16 by giving guacamole enthusiasts a chance to win H-E-B gift cards, branded items and a guacamole mashing kit throughout the month.

The percentage of Americans who say they are in the lower-middle or lower class has risen from a quarter of the adult population to about a third in the past four years, according to a national survey of 2,508 adults by the Pew Research Center.

Total advertising expenditures in the second quarter of 2012 increased 0.9 percent from a year ago and finished the period at $34.4 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Total spending for the first six months of the year grew 1.9 percent to $67.1 billion.

Favio Ucedo the award winning Creative Director of Los Angeles based Grupo Gallegos has left the agency.

In recognition of IT’s increasingly large impact on business, Accenture Technology Labs is augmenting its annual Accenture Technology Vision with a series of Business Implication companion pieces. The Accenture Technology Vision sets out to determine the emerging IT developments that will have the greatest impact on enterprises, government agencies and other organizations in the next three to five years.

According to the 2012 Customer and Management Channel Survey released today at the GMA Executive Conference, consumer packaged goods companies winning in their categories are three times more likely to invest in growth channels and the Hispanic market, 50 percent more likely to use pricing optimization tools, five times more likely to view retailer collaboration as a strategic priority, and invest twice as much time in talent development.

Broadcasting & Cable and Multichannel News have announced that Cesar Conde, President of Univision Networks, will be the exclusive, one-on-one keynote interview guest during the 9 a.m. opening session of the Tenth Annual Hispanic Television Summit.

For the second straight year, GfK is collaborating with the ARF to inspire and empower the next generation of market researchers. The Next Generation Competition invites undergraduate students from across the US to create market research projects that shed light on key marketing issues – with special emphasis this year on studies of Hispanic consumers and the use of mobile devices for shopping.

Sofia Vergara is probably the most recognizable Hispanic actress working in English-language television. She is one of the stars of “Modern Family,” among the highest-rated scripted shows on network television, and she has parlayed her celebrity into commercials for brands like Pepsi and Cover Girl.

New York based Egami Consulting Group and its strategic communications partner, MSL Group announce the return of their annual signature panel series, “Urban Works Influencer 360″.

AHAA: The Voice of Hispanic Marketing announces three new members to its Advisory Board, which was created earlier this year to provide thought leadership and insights representative of the broad Hispanic marketing spectrum and help AHAA’s board of directors set its long-term strategy. This forms part of AHAA’s recent shift in mission to expand its focus and advocacy beyond Hispanic advertising to include all marketing disciplines, media and research entities working in the Hispanic market.

The Federal Trade Commission has published a guide to help mobile application developers observe truth-in-advertising and basic privacy principles when marketing new mobile apps. The FTC’s new publication, “Marketing Your Mobile App: Get It Right from the Start,” notes that there are general guidelines that all app developers should consider.

I don’t know that anyone cares for the process surrounding a request for proposal (RFP) or request for information (RFI). It is an expense in labor and brain power that, in my experience, rarely meets the original goal marketers set out to accomplish. There are in my opinion, four major reasons why a marketer would extend an RFP, with mistakes related to each

Tecate is leveraging its authenticity and Mexican heritage to launch Tecate Michelada. The product will be available at retail throughout the Western and Central regions of the U.S.

Miami Subs Grill chain announced a new Latin Fusion menu rollout in restaurants beginning September 4 following franchising expansion efforts in South America and the announcement of international music sensation Pitbull as an equity partner in the company.