Agency

In a recent Nielsen global study, all forms of paid advertising—TV, print, digital, radio—showed a gap in the “trust factor,” with a majority of respondents reporting that they don’t trust each type much or at all. Conversely, and not surprisingly, “recommendations from people I know” scored highest on trust, with 92 percent of consumers trusting this source completely or somewhat. Owned media, such as brand websites, scored higher than paid advertising but lower than social recommendations. Yet advertising as a medium continues to thrive, with ad dollars on the rise globally and in many markets around the world.

Many different aspects make Hispanics uniquely targetable. According to David Miller Gomez-Giron, associate marketing director of Procter & Gamble, the Hispanic market is almost like a developing country inside the United States. Gomez-Giron said “We are in a time where the importance of Hispanic consumers has turned the tables. Today Hispanics are often the design target, meaning that an initiative is designed to delight this consumer first”. Alejandra Guacaneme / FSU Student

RushCard, one of the first prepaid Visa cards, has selected d expósito & Partners to spearhead advertising efforts targeting the Hispanic market. d expósito & Partners, the New American Agency, has created a multi-platform Hispanic advertising campaign for the Dynasty Prepaid Visa RushCard featuring baseball star Alex Rodriguez. The campaign makes its debut this week on Hispanic television networks with the launch of the first Spanish-language commercial for RushCard.

Whether we call them Generation Y, Generation “C” (for Connected) or Millennials, there’s no doubt that Americans ages 13-34 hold tremendous potential for marketers. But advertisers should take care when reaching out to these consumers. New research from Nielsen shows that males and females in this age demographic are drawn to very different types of TV ads.

First, we’re ranked among the world’s happiest. Now, we say we’re “satisfied with our standard of living.” Can someone please explain what in the world is going on?

The bilingual spots feature Tide VIVID White + Bright and Boost and are part of a broader bilingual campaign that includes other advertising vehicles such as iMedia, broadband and social media. The spot for the Spanish TV networks started airing on August 14 and the spot for English stations will air during the first weekend of Hispanic Heritage Month, September 15 – 17.

Effie Worldwide has announced their call for entries for the 2013 North American Effie Awards. Effie Worldwide honors marketing ideas that work, and since 1968, winning an Effie Award has become a global symbol of achievement.

As high unemployment persists and the global economic recovery remains halting and uneven, the “resume tsunami” appears to have been reduced to a “resume riptide.”

The median income of American households decreased by as much in the two years after the official end of the Great Recession as it did during the recession itself. The latest estimates from the Census Bureau show that the median income for U.S. households in 2011 was $50,054.1 In 2009, the year the Great Recession ended,2 the median income of U.S. households had been $52,195 (in 2011 dollars). Thus, in the two years since the end of the recession, median household income has fallen by 4.1%.

Last year’s Tr3s Millennial study revealed that when it comes to style, Hispanic Millennials want to be “unique, but not a freak.” They aim to stand out and be original — without being seen as weird. So how do they make their choices about how to dress? By Insight Tr3s

Do attitudes towards Latino culture change depending on the language preference of Hispanics? This is a question that has importance to marketers and service providers. If cultural attitudes differ for those who prefer to speak English and those who prefer to speak Spanish then one can conclude that language preference is also an indicator of how close one is to one’s own culture. If on the contrary, cultural attitudes do not differ or differ to a small extent between English and Spanish preferred Latinos, then one can conclude that the overall Latino culture persists regardless of current language preference. By Felipe Korzenny, Ph.D.

Results of the first-ever PNC Hispanic Business Owners Outlook, which sought business insights from America’s largest and fastest-growing ethnic group, also found that most of these owners often employ family members, but not their family’s financial resources, in their operations.