Agency

The marketing business is all about generating and utilizing customer insights through data. I’m certainly a firm believer in the power of insights, but let’s not forget that sometimes the best way to uncover value is to examine the opposite of something and see what value that brings. In that vein, what’s the opposite of a customer insight? Maybe it’s contextual outsights?

TargetSpot released the results of the industry’s first multicultural Digital Audio studies. Conducted by Parks Associates, the reports unveil key insights about the Hispanic and African American audiences and their interaction with Internet Radio. Highlights include the growing role of connected devices in facilitating listening, the increase in social interactions while listening, and extremely high advertising recall and response rates, well beyond the click.

Industry veteran Jessica Pantanini, Chief Operations Office has stepped down from her position at Bromley in San Antonio and leaves the agency.

Domino’s Pizza announced plans to bring the art and skill of pizza-making front and center with the release of its new ‘Pizza Theater’ store design.

Music is an essential part of all the Millennial lifestyle – and for Hispanic Millennials, it’s a fundamental part of their family life. Young Latinos generally have more of a foundation in music than their non-Hispanic peers because their families listen to more music at home, giving them a stronger familiarity with traditional hits and the sounds of their native countries. By Insight Tr3s

The U.S. population clock will reach a milestone that is very meaningful to mathematical statisticians: it will show there are 314,159,265 residents, or pi (3.14159265) times 100 million. Pi is a mathematical constant that is the ratio of a circle’s circumference to its diameter. “This is a once in many generations event…so go out and celebrate this American pi,” said Census Bureau Chief Demographer Howard Hogan.

MARS Advertising is strengthening its Multicultural Shopper Marketing Capabilities. MARS has hired former Diageo and Mary Kay executive Lisa Feder to lead the effort and expand the agency’s focus.

Conill announced that Ross Ludwig will join the agency as its Executive Creative Director effective September 1. Mr. Ludwig (42) was previously part of a high-profile creative team that produced ideas for such agencies as Crispin, Porter + Bogusky, Goodby Silverstein and Partners, Wieden+Kennedy, BBDO, Mother and Chiat/Day, among others.

Games are no longer merely entertainment; they have become a new venue for online brand positioning. Large companies have found ways to take advantage of massive attention towards social games and to convert it into products that are more profitable. By Silvina Moschini | CEO Intuic | The Social Media Agency

Independent Dallas-based Hispanic agency, iNSPIRE! has selected industry marketing veteran Lonnie Limon as the company’s new president, effective immediately. Limon will oversee and direct the agency’s organizational objectives and report directly to Chairman and CEO Tommy Thompson.

For this post I thought it would be interesting to provide a digital perspective on the recently published Ad Age Hispanic Fact Pack. From a high level, investment in the Hispanic digital medium continues to outpace investment in traditional mediums, however compared to the general market, we still have a long way to go. by Lee Vann / Captura Group

The Census Bureau presented new research that attempts to address the frequent mismatch between Americans’ self-identity and the race or Hispanic categories they are offered on their census questionnaires. The issue is especially important for counting Hispanics, the nation’s largest minority group.

When developing global branding communications, marketers should focus on delivering brand messages that are both congruent with value priorities in the different target cultures and compatible with the existing abstract brand image (or brand concept). According to new research conducted by Carlos Torelli, Aysegul Ozsomer, Sergio Carvalho, Hean-Tat Keh, and Natalia Maehle, this can better be accomplished by taking a perspective of abstract brand concepts based on human values.