Agency

Independent Dallas-based Hispanic agency, iNSPIRE! has selected industry marketing veteran Lonnie Limon as the company’s new president, effective immediately. Limon will oversee and direct the agency’s organizational objectives and report directly to Chairman and CEO Tommy Thompson.

For this post I thought it would be interesting to provide a digital perspective on the recently published Ad Age Hispanic Fact Pack. From a high level, investment in the Hispanic digital medium continues to outpace investment in traditional mediums, however compared to the general market, we still have a long way to go. by Lee Vann / Captura Group

The Census Bureau presented new research that attempts to address the frequent mismatch between Americans’ self-identity and the race or Hispanic categories they are offered on their census questionnaires. The issue is especially important for counting Hispanics, the nation’s largest minority group.

When developing global branding communications, marketers should focus on delivering brand messages that are both congruent with value priorities in the different target cultures and compatible with the existing abstract brand image (or brand concept). According to new research conducted by Carlos Torelli, Aysegul Ozsomer, Sergio Carvalho, Hean-Tat Keh, and Natalia Maehle, this can better be accomplished by taking a perspective of abstract brand concepts based on human values.

Understanding Mexico’s evolving consumers article, Mexican consumers resist trading down to new brands but like them when they do, Retail & Consumer Goods

Relationship marketing (RM) programs are a powerful educational tool that empowers patients to make educated decisions about their treatment. Programs are usually driven by an email component that either contains informative material or drives them to a personal space where they can review content.

Univision Communications announced a new media planning and buying initiative that empowers its advertisers to execute interactive video ads across all devices. Base Media Plus allows television advertisers to run ads on TV, desktops, smartphones, and tablets all with just a single media buy.

The U.S. Census Bureau released its first-ever mobile application, “America’s Economy,” which will provide constantly updated statistics on the U.S. economy, including monthly economic indicators, trends, along with a schedule of upcoming announcements.

Florida International University’s School of Journalism and Mass Communication announced its selection of panelists for “Hispanics and the Media: The Emerging Power Conference” on Oct. 18 at the university’s Biscayne Bay Campus.

Broadcasting & Cable and Multichannel News have announced that Jose Diaz Balart will be the 2012 recipient of their time-honored and distinguished award for Outstanding Achievement in Hispanic Television. This recognition will be presented to the acclaimed nightly news anchor of Noticiero Telemundo and Telemundo’s Sunday morning program, Enfoque, during the Awards Luncheon at the Tenth Annual Hispanic Television Summit, to be held at the Marriott Marquis Hotel in Times Square of New York City on Wednesday, October 3, 2012.

Luminar, a “big data” analytics and modeling provider focused specifically on connecting marketers with U.S. Latino consumers, announced its launch. Luminar helps clients identify predictable models of consumers’ behavior to allow companies to reach, upsell and retain Latino consumers more effectively.

Wing is launching a Latin American focused effort for Pantene’s global Olympics campaign, part of Procter & Gamble’s official sponsorship of the 2012 Summer Olympics games in London.

VOXXI announced that it will incorporate the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 license to allow anyone including: media organizations, nonprofits, bloggers and any traditional or new media outlet to leverage VOXXI’s high-quality content, analysis and commentary to further their coverage of key issues.