Telemundo Media presented its digital plans for London 2012. with over 200 hours of online video featuring stories, expert analysis, profiles of Hispanic athletes and more than 130 hours of live-streaming.
Agency
Pinwin launches for Hispanic Shoppers.
Pinwin launched specifically designed to cater to the needs and preferences of the U.S. Hispanic customer with popular products that they want and in the language they are comfortable with.
Hispanic Affluence by State – Implications for Marketing. [INSIGHT]
The American Community Survey (ACS) of the US Census Bureau provides important insights into the lives of Americans. Friends of mine frequently ask me about the level of affluence among US Hispanics. Those households with incomes of $75,000 or higher are generally considered to be affluent. What states have higher percentages of affluent Latinos? How do Latinos compare with the overall population in terms of affluence across States? By Felipe Korzenny, Ph.D.
Understanding the Consumer-centric Path: The Future of Digital Commerce
Kelly Downey, VP, Strategic Growth Channels, Unilever, John Saguto, VP, Pet Specialty Group, Nestle Purina, and Erin Nelson, CMO, Bazaarvoice, shared their insights around the future of e-commerce during a panel discussion at Nielsen’s Consumer 360 conference. The panel, moderated by Fortune’s Adam Lashinsky, covered a range of topics including the power of discussion and social sharing, the importance of being “consumer-centric,” and the power digital has on e-commerce conversion rates. Available at HispanicCMO.com
Online Buying on the Rise in Latin America.
Consumers in Latin America are some of the most active internet users when it comes to entertainment sites and social networks. Online sales, however, are a different story, and retailers are struggling to bring buyers in Latin America online.
What Retailers want from In-Store Technology.
Today’s brick-and-mortar retailers are faced with a number of challenges when it comes to acquiring and retaining shoppers. Some are making in-store technological changes in hopes of improving the customer experience and keeping up with the stiff online competition. In the May report, “What’s Driving Tomorrow’s Retail Experience?” published by Motorola Solutions, US retailers expressed their primary reasons for investing in technology in physical stores.
Influencing Purchase Decisions among Hispanic Consumers. [WEBINAR]
Univision Communications Inc. revealed the findings of a study, conducted in partnership with SmartRevenue, that tracks the “Hispanic Path to Purchase” in the snacks and frozen foods categories. Discussed at a “Hispanic 411: Insights to Grow Your Business” webinar, the study zeroed in on the decision making process for Hispanics, beginning before they set foot in the store, until the actual purchase itself.
Brands & Retailers coordinate Online CPG Sales.
Selling consumer packaged goods online has been slow to take off, with ecommerce sales low compared to those in established merchandise categories like apparel or consumer electronics. But CPG sales are growing faster online than offline, and research indicates that manufacturers and online sellers will need to work together to continue to support this growth.
Stormy Weather Persists for Consumer Packaged Goods Sales in US
Higher prices, less promotional support, and soaring temperatures have contributed to declining U.S. consumer-packaged goods volume sales since the fall of 2011, with more downward pressure expected for the months ahead.
Alison Brod Public Relations creates Multicultural Division.
Alison Brod Public Relations announced its expansion with the launch of a multicultural division. Maria J. Ramirez has been hired as Supervisor to lead the multicultural division for key beauty, lifestyle and fashion clients including L’Oreal Paris, SKYY Spirits, Guthy Renker and Old Navy.
Something Funny Happened On My Way Back to Miami …
Returning from a business trip to the Midwest on Monday, I had one thing on my mind: Getting back home to my uber-Spanglish bicultural existence in Miami. While at the Detroit airport, I stop into a shop to grab a bottle of water and a pack of gum when out of the corner of my eye I see the current edition of Forbes Magazine, with Sofia Vergara on the cover. I’m not ready to confess if it was Forbes powerful brand appeal that caught my attention or Sofia. In either case, I picked up the magazine and thought, “Ha. That’s cool. I didn’t realize Forbes had launched a Latino offering.” By Alberto Padron – Zubi Advertising and Zubination
Avaialble on HispanicCMO.com. HispanicPRpro.com & HispanicAccountPlanner
Latino Commission on AIDS & Merck launch HIV Educational Campaign.
During the XIX International AIDS Conference, the Latino Commission on AIDS, in collaboration with Merck (known as MSD outside of the U.S. and Canada), launched Sharing Stories, Creating Hope, an innovative multimedia HIV educational campaign. The bilingual campaign connects the stories of health-care providers and Latinos/Hispanics living with HIV to demonstrate culturally-relevant HIV care strategies. This public health tool inspires a shared hope that reinforces how individuals and communities can come together to reduce HIV-related healthcare disparities.
Barriers limit broad Social Media uptake in Mexico.
Culturally Mexico is naturally “social,” so it is not surprising that people there would take quickly to online social networks. According to a new eMarketer report, “Social Networking in Mexico: Bringing the Plaza Online,” “Mexico’s ‘plaza’ culture … makes for a population that is open to sharing opinions publically online. For marketers, Mexico’s social media audience is one that likewise is open to hearing brand messages.”
