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HispanicAd.com hopes you and your family have a safe and enjoyable holiday weekend.

We will be back on Tuesday September 4, 2011.

República announced that Rosanna Fiske has joined the company as executive vice president and chief strategy officer.

To what extent has the financial situation affected the perceptions of financial well-being of Latinos depending on their language preference? This question has implications because the answer may impact the way in which consumers make purchase decisions. By Felipe Korzenny, Ph.D.

We know that Hispanic Millennials straddle two cultures – and that tendency plays out in their food preferences and habits. They love their chilaquiles and arroz con pollo, as well as their chili dogs and mac-and-cheese. They are also more likely to enjoy cooking and to use fresh ingredients than their non-Hispanic peers. By Tr3s Insight

Limelight Networks, Inc. released results from a recent survey that confirms that the development and implementation of regional websites is a strategic, high-priority initiative for both B2B and B2C companies. In a survey of 200 U.S.-based CMOs and VPs of Marketing, respondents stated that they are adding multiple regional websites and languages within the next year to build global brand awareness and drive revenue. However, respondents noted challenges to efficiently adding and managing regional websites, including lack of sufficient internal human, technical, and budgetary resources.

By gaining a deep understanding of Latino consumer habits, political strategists are better able to develop highly relevant communication campaigns that can truly connect with Latino voters.

Brand recently released its newest brief with the ANA (Association of National Advertisers) titled Brand Revenue: Measuring the Brand’s Ability to Impact Revenue. This latest ANA Insight Brief looks at how successful branding strategies can impact a company’s overall market share and revenue. Specific topics include how branding drives marketing success, the importance of accountability in assessing brand value, and key data variables that need to be taken into account when looking at brand value.

The digital media business is evolving so fast that the roles for people are changing very quickly. In some cases, people have migrated to adjacent industries. Others have so closely tracked the transformation of media into a technology business that they now essentially work for tech companies. And a few have left media and advertising altogether.

This report documents the place of Hispanic persons in Tennessee. About half of the Hispanic persons in Tennessee are foreign-born, and half were born in the United States.

As Republicans gather for their national convention in Tampa to nominate a presidential candidate known, in part, as a wealthy businessman, a new nationwide Pew Research Center survey finds that many Americans believe the rich are different than other people. They are viewed as more intelligent and more hardworking but also greedier and less honest.

Small and medium-sized businesses and nonprofits admit that drumming up new customers is the concern most often giving them sleepless nights, according to an April–May 2012 survey conducted by online marketing service provider Constant Contact.