In an era when street food is big business around the world, the “Truth About Street” study, released by McCann Worldgroup Latin America, reveals that most marketers are missing out on a legendarily vibrant and increasingly sophisticated street food scene. This unprecedented study reports that Latin America’s economically active middle class population – approximately 170 million people – annually consumes some $127 billion of street food [figures in USD]. Yet revenue is not accruing to branded food products, currently almost invisible on the streets.
Agency
Young Hispanics and Weddings. [INSIGHT]
The new season of the hit bicultural docu-reality Quiero Mi Boda will continue to spotlight the trials and tribulations of bicultural couples as they prepare to tie the knot. By Insight Tr3s
Telemundo Media announces digotal coverage of London 2012.
Telemundo Media presented its digital plans for London 2012. with over 200 hours of online video featuring stories, expert analysis, profiles of Hispanic athletes and more than 130 hours of live-streaming.
Pinwin launches for Hispanic Shoppers.
Pinwin launched specifically designed to cater to the needs and preferences of the U.S. Hispanic customer with popular products that they want and in the language they are comfortable with.
Hispanic Affluence by State – Implications for Marketing. [INSIGHT]
The American Community Survey (ACS) of the US Census Bureau provides important insights into the lives of Americans. Friends of mine frequently ask me about the level of affluence among US Hispanics. Those households with incomes of $75,000 or higher are generally considered to be affluent. What states have higher percentages of affluent Latinos? How do Latinos compare with the overall population in terms of affluence across States? By Felipe Korzenny, Ph.D.
Understanding the Consumer-centric Path: The Future of Digital Commerce
Kelly Downey, VP, Strategic Growth Channels, Unilever, John Saguto, VP, Pet Specialty Group, Nestle Purina, and Erin Nelson, CMO, Bazaarvoice, shared their insights around the future of e-commerce during a panel discussion at Nielsen’s Consumer 360 conference. The panel, moderated by Fortune’s Adam Lashinsky, covered a range of topics including the power of discussion and social sharing, the importance of being “consumer-centric,” and the power digital has on e-commerce conversion rates. Available at HispanicCMO.com
Online Buying on the Rise in Latin America.
Consumers in Latin America are some of the most active internet users when it comes to entertainment sites and social networks. Online sales, however, are a different story, and retailers are struggling to bring buyers in Latin America online.
What Retailers want from In-Store Technology.
Today’s brick-and-mortar retailers are faced with a number of challenges when it comes to acquiring and retaining shoppers. Some are making in-store technological changes in hopes of improving the customer experience and keeping up with the stiff online competition. In the May report, “What’s Driving Tomorrow’s Retail Experience?” published by Motorola Solutions, US retailers expressed their primary reasons for investing in technology in physical stores.
Influencing Purchase Decisions among Hispanic Consumers. [WEBINAR]
Univision Communications Inc. revealed the findings of a study, conducted in partnership with SmartRevenue, that tracks the “Hispanic Path to Purchase” in the snacks and frozen foods categories. Discussed at a “Hispanic 411: Insights to Grow Your Business” webinar, the study zeroed in on the decision making process for Hispanics, beginning before they set foot in the store, until the actual purchase itself.
Brands & Retailers coordinate Online CPG Sales.
Selling consumer packaged goods online has been slow to take off, with ecommerce sales low compared to those in established merchandise categories like apparel or consumer electronics. But CPG sales are growing faster online than offline, and research indicates that manufacturers and online sellers will need to work together to continue to support this growth.
Stormy Weather Persists for Consumer Packaged Goods Sales in US
Higher prices, less promotional support, and soaring temperatures have contributed to declining U.S. consumer-packaged goods volume sales since the fall of 2011, with more downward pressure expected for the months ahead.
Alison Brod Public Relations creates Multicultural Division.
Alison Brod Public Relations announced its expansion with the launch of a multicultural division. Maria J. Ramirez has been hired as Supervisor to lead the multicultural division for key beauty, lifestyle and fashion clients including L’Oreal Paris, SKYY Spirits, Guthy Renker and Old Navy.
