Agency

Brands are increasingly turning to market research tools in order to underpin elements of their business strategy, ranging from new product development to the formation of an advertising campaign.

Curacao cites the change in demographics and evolution of Latino shoppers as the principal reasons for the total revamp, its fresh new image and 360 shopping experience.

Jeff Liberman has been named Chief Operating Officer of Entravision Communications.

Prior to is new position, he was the President of the Entravision Radio Division. Mr. Liberman succeeds Philip Wilkinson, who has left the company.

LatinWorkswas awarded the Small Agency of the Year Award in the 75-150 employees category at Advertising Age’s 2012 Small Agency Awards show and conference.

The question is not whether Ethnic Consumers that are lumped for diversity purposes into the MULTICULTURAL BUCKET offer opportunities for marketers.  We all know the answer to that question. The question is whether there is a need or a purpose for having one agency that implements all aspects of a campaign that can then be called a MULTICULTURAL approach.

Southern California Regional Rail Administration, also known as Metrolink, awarded a marketing contract to cross-cultural advertising agency Sensis. The contract is for support of ongoing communications and marketing services to boost ridership on the Metrolink commuter rail system.

Many marketers are aware of the significant opportunity of the $790 billion dollar lesbian, gay, bisexual, and transgendered (LGBT or “gay”) market.* LGBTs over-index in many categories (travel, spirits, automotive, among others) or have unique, often underserved needs (financial services and healthcare, for example) that make them a prime prospect for brand growth. By Angela Walker Campbell – Vice President, Executive Creative Director, Prime Access

Univision Puerto Rico has launched UnivisionPR.com, a new online and mobile site. Debuting in conjunction with the station’s 10th Anniversary celebration, the new site is a turning point for Univision’s local TV site strategy and features a new interactive user experience focused on video.

Residential segregation by income has increased during the past three decades across the United States and in 27 of the nation’s 30 largest major metropolitan areas1 , according to a new analysis of census tract2 and household income data by the Pew Research Center.

Heralding the importance and need for a singular, consistent and seamless commercial asset identification process, the ANA (Association of National Advertisers) Board of Directors announced its unanimous endorsement of Ad-ID as the standard for digital advertising coding. The ANA board wants the marketing ecosystem to embrace Ad-ID as the industry standard no later than January 1, 2014.

UHealth, the University of Miami Health System, has selected MGSCOMM to develop and implement multimedia and multilingual campaigns to build brand awareness of South Florida’s only academic-based health system, and its growing line of comprehensive services.

Pinwin launched specifically designed to cater to the needs and preferences of the U.S. Hispanic customer with popular products that they want and in the language they are comfortable with.

Telemundo Media presented its digital plans for London 2012. with over 200 hours of online video featuring stories, expert analysis, profiles of Hispanic athletes and more than 130 hours of live-streaming.

Kelly Downey, VP, Strategic Growth Channels, Unilever, John Saguto, VP, Pet Specialty Group, Nestle Purina, and Erin Nelson, CMO, Bazaarvoice, shared their insights around the future of e-commerce during a panel discussion at Nielsen’s Consumer 360 conference. The panel, moderated by Fortune’s Adam Lashinsky, covered a range of topics including the power of discussion and social sharing, the importance of being “consumer-centric,” and the power digital has on e-commerce conversion rates. Available at HispanicCMO.com