Agency

Havas closed its New York based multicultural-marketing agency Totality, which was founded by Leo Olper- CEO and Mauricio Galvan – CCO last year.

Cities have long been the world’s economic dynamos, but today the speed and scale of their expansion are unprecedented. Through a combination of consumption and investment in physical capital, growing cities could inject up to $30 trillion a year into the world economy by 2025. Understanding cities and their shifting demographics is critical to reaching urban consumers and to preparing for the challenges that will arise from increasing demand for natural resources (such as water and energy) and for capital to invest in new housing, office buildings, and port capacity. Available on HispanicCMO.com

After a strong finish to 2011, global ad spend continued to rise in the beginning of 2012: up 3.1 percent compared to the same period (Q1) last year. According to Nielsen’s quarterly Global AdView Pulse report, emerging markets like the Middle East and Africa saw double-digit increases while North America and Asia Pacific saw modest more gains of 2.1 and 1.7 percent, respectively. Overall global ad spend in Q1 2012 was $128 billion USD.

Texas had eight of the 15 most rapidly growing large cities between Census Day (April 1, 2010) and July 1, 2011, according to population estimates for all of the nation’s incorporated cities and towns and minor civil divisions released by the U.S. Census Bureau.

At E3, the Electronic Entertainment Expo, Univision announced that it will launch its UVideos digital network as an application on Xbox 360 Live Gold later this year. The UVideos application will allow audiences to discover, interact and watch the best programming from Univision’s portfolio of television networks. UVideos will be optimized for the Xbox 360 console, taking advantage of Kinect to give viewers an immersive experience and will feature social discovery, allowing users to see what their friends are watching or follow their favorite Univision personalities. By: Roberto Ruiz, Senior Vice President of Brand Solutions at Univision Communications Inc.

Among the 50.7 million Hispanics in the United States, nearly two-thirds (65%), or 33 million, self-identify as being of Mexican origin, according to tabulations of the 2010 American Community Survey (ACS) by the Pew Hispanic Center, a project of the Pew Research Center. No other Hispanic subgroup rivals the size of the Mexican-origin population. Puerto Ricans, the nation’s second largest Hispanic origin group, make up just 9% of the total Hispanic population in the 50 states and the District of Columbia.

According to new U.S. Census Bureau population projections, by midcentury most world regions will resemble Europe, which in 2005 became the first major world region where the population 65 and older outnumbered those younger than 15.

A lot of time and effort goes into the creation of a 30 second ad. From creative, to design, to branding, to marketing, to media buying, that ad has many uses. But imagine if you could cut it in half and still prove the same or greater impact on the viewer all while multiplying its uses across digital platforms.

The challenge for brands and marketers is figuring out how to tap into and engage this emerging market in order to grow along with these multicultural consumer groups. In fact, despite the opportunity these consumers present, there is still a lack of products being developed specifically for these consumers, and advertising spending directed at these audiences continues to lag.

The Rollins School of Public Health at Emory University unveiled a major update of AIDSVu, including new interactive online maps that, for the first time, show the latest HIV prevalence data for 13 U.S. cities by ZIP code or census tract.

The Media Comparisons Study is a key industry resource for multi-media usage and effectiveness analysis. In 2012, TVB retained Knowledge Networks to conduct the study and the findings are revealing.

BET Networks has partnered with HuffPost BlackVoices, Black Enterprise, Burrell Communications, Cable Advertising Bureau, Essence Communications, GlobalHue, Inner City Broadcasting Corporation, KJLH Radio, Johnson Publishing Company, National Association of Black Owned Broadcasters, Nielsen, North Star Group, National Newspaper Publishers Association, One Solution, Radio One, TV One, Interactive One, Reach Media, Steve Harvey Radio, TheGrio, The Root, The Africa Channel, UniWorld Group, Vibe Media and Walton Isaacson to create a history making black media and marketing consortium.

Tangerine Watson Inc. has revealed the inaugural rankings of Best Agencies by multicultural professionals, findings were derived from the Impact Study 2011. As the first industry-wide research study of perceptions and perspectives of multicultural advertising professionals in contrast with white advertising professionals, the Impact Study offers an objective baseline to build upon current initiatives moving forward and tangible employee values for each agency to establish their own competitive edge in the market.

On average, Hispanics visit convenience stores (c-stores) more frequently on a monthly basis compared to non-Hispanics, according to a recently released report by The NPD Group. The NPD report, entitled The Hispanic Convenience Store Shopper, finds that Hispanics overall made almost two more visits a month than non-Hispanics to major oil chain convenience stores, and nearly one more visit over a 30-day period to traditional c-stores than non-Hispanics.