Online consumers spent 33% to 45% of their monthly beauty and personal care budgets online, according to a March 2012 survey of online buyers in North America conducted by A.T. Kearney. Shoppers are using both etailers and brick-and-mortar stores to purchase these types of consumer packaged goods, meaning that brands need to step up multichannel marketing efforts to reach their clients wherever they are buying.
Agency
Spanish language: from second to first in 2050.
With celebrations around Dia E (Day E) last Friday, in which Spanish language, El Espanol, is used to call attention to its use by 500 million, efforts from Spain took care of highlighting the presence of the 50 million Hispanics who live in the United States.
Innovative Attribution Models shift how Media is Bought & Sold. [REPORT]
Advanced techniques for attributing value to digital media channels, based on specific campaign goals and detailed data analysis are replacing simplistic first and last click measures, to become the basis of publisher compensation. Lack of consensus on the “right” new approach, however, is causing confusion in the marketplace. The “Digital Attribution Comes Of Age,” a new commissioned study released by the Interactive Advertising Bureau (IAB), analyzes the drivers of this shift and reveals several trends that are shaping the practice of digital attribution.
Hispanic Millennials: Ambassadors of your Brand. [INSIGHTS]
Recently Univision held a “Hispanic 411: Insights to Grow Your Business” webinar that revealed the findings of a new study on Hispanic millennials. The results show how culture deeply influences millennials across social interactions, attitudes, purchasing behaviors, technology usage and media consumption. The webinar also introduced the Cultural Connection Index (CCI), the tool that measures whether a respondent has a high, medium or low connection to culture. By: Roberto Ruiz, Senior Vice President of Brand Solutions at Univision Communications Inc.
A hit song carries a potent message from Puerto Rico’s Banco Popular. [VIDEO]
Last year Banco Popular, Puerto Rico’s largest bank, changed the lyrics to one of the country’s most popular songs in a bid to help end an almost eight-year recession. This week the campaign, created by JWT, won the Grand Prix Lion for public relations at the Cannes Lions International Festival of Creativity. Available on HispanicPRpro.com
African American & Hispanic Shoppers adopt Shopping Technologies at a Faster Rate.
U.S. smartphone penetration is nearing 50 percent, so it’s no surprise that the adoption of mobile shopping tools has been rapid.
Executives unsure about Where the Buck Stops for New Customer Communication Channels.
The global study surveyed more than 798 senior executives worldwide, finding that more than half (58 percent) of C-level respondents consider the CEO responsible for new customer communications channels like social media and mobile.
The Hispanic Public Relations Association national Call for Best in Industry Campaigns & Pros.
It’s industry awards season, and the Hispanic Public Relations Association (HPRA), the leading non-profit organization founded to advance the careers of Hispanics in the field of communications, is in search for the best public relations campaigns that target the Hispanic market and leading industry professionals.
Marketers face Tech Dilemma in reaching the Connected Consumer. [INSIGHTS]
IBM’s new survey of the marketing industry finds that chief marketing officers (CMO) and chief information officers (CIO) must join forces in order to connect with today’s consumer across new channels including mobile devices and social networks. Fully 60 percent of marketers point to their lack of alignment with the company’s IT department as the biggest obstacle to reaching today’s consumers.
Plasencia named NCLR Board Chair.
NCLR (National Council of La Raza) announced that Jorge A. Plasencia, chairman, CEO, and cofounder of Miami-based advertising, digital, and communications company República, has been elected Chair of the NCLR Board of Directors.
Procter & Gamble Orgullosa Program to fuel Sports Dreams of Youth.
Procter & Gamble and its Orgullosa program have partnered with Olympic Wrestling Athlete Henry Cejudo and his mom Nelly Rico to drive the importance of sports and encourage the community to help raise $500,000 for the P&G|Team USA Youth Sports Fund, which supports the United States Olympic Committee (USOC) youth sports organizations across the country.
Pepsi and Billboard join forces to produce ‘Summer Beats Concert Series’.
Pepsi and Billboard announced the first-ever “Summer Beats Concert Series.” This new and exciting program will include three Twitter enabled shows during music’s hottest season featuring performances by Billboard chart-topping artists across multiple genres, marking yet another extension of Pepsi’s “Live for Now” global campaign.
Medalla Light in Florida.
Medalla Light, Puerto Rico’s top-selling light beer, is now available in bars and retail locations across Florida for the first time. Cervecera de Puerto Rico finalized distribution arrangements with Launch Beverage Companies. Cervecera de Puerto Rico has contracted with The Bravo Group to handle advertising responsibilities.
Vera named President of Circulo Creativo.
Círculo Creativo, a non-profit organization dedicated to promote creative excellence within the Hispanic Advertising arena in the United States, announces its new President, Claudio Vera.
Lerner named Editorial Director for HuffPost Voces.
The Huffington Post Media Group (HPMG) announced that Gabriel Lerner, Senior News Editor, HuffPost Voces and Latino Voices, has been promoted to Editorial Director for HuffPost Voces.
