Agency

I was fortunate enough to be able to attend Iconosphere 2012 in Miami Beach a couple of weeks ago. Among the interesting breakout sessions was one entitled: Generational Quasars: Exploring the Boomer-Millennial Hot Spot. I was intrigued because one of our clients is doing a lot of exploration into Millennials. As it relates to Alma’s field of expertise, the Hispanic market, I think the topic is very complex because Hispanic Millennials are extremely heterogeneous but that’s not what piqued my interest about the breakout session. By Henry Gomez- Director of Strategic Insights / Alma

When it comes to making their voices heard to businesses, customers are showing they’re not shy about taking to the web. An April 2012 survey of US internet users conducted by Maritz Research found that, overall, consumers preferred using email to making a phone call when they sought to provide businesses with direct feedback.

The number one life goal among Hispanic Millennials is to have a successful career, according to the 2011 Maximo Report. But getting a start on that career is no easy feat: while young adults in general have been hit hard by the weak economy, Hispanics have been hit even harder.

Together with Mexican TV personality and father of two, Poncho de Anda, the Huggies brand is helping Hispanic parents everywhere with tips, advice and a new webisode series on tackling the everyday stresses and messes of parenthood.

ZenithOptimedia predicts global ad expenditure will grow 4.3% in 2012, reaching US$502 billion by the end of the year. This is a slight downgrade of the 4.8% growth we forecast in March. Our forecasts for 2013 and 2014 are unchanged, at 5.3% and 6.1% respectively.

Research firm Borrell Associates in March estimated that US political ad spending on the internet would total $159.2 million this year, thanks to all of the attention being paid to the presidential race. While that figure represents only 1.5% of total political ad spending this year, it’s also a massive 617% increase from the $22.2 million the firm estimated was spent on online political ads in 2008.

Deutsch LA recently teamed with the 4A’s on a study that examines the brand health of the ad industry and why people stay or leave. The results of the survey were released at the Cannes Lions International Festival of Creativity today in a segment entitled “Ending the Agency Talent Rotisserie.”

Domino’s Pizza is giving its customers a reason to gather by introducing Domino’s Perfect Combo – a national bundle offer inspired by Hispanic customer feedback. It will mark the first time Domino’s has supported a bundle offer with a national Spanish-language TV campaign.

Total advertising expenditures in the first quarter of 2012 increased 2.6 percent from a year ago and finished the period at $32.9 billion, according to data released Kantar Media. The gain represents a modest rebound compared to flat spending in the second half of 2011.

For millions of Americans the tablet is their personal, no-pressure salesperson.

Suave Professionals, as the official hair care sponsor of “El Talisman,” offered one lucky fan the opportunity to win a walk-on role.

Two rising star creatives from WPP’s Wing are heading to Cannes this year and will be blogging their experience to give the POV of a young creative in Cannes.

In honor of Father’s Day, Euro RSCG Worldwide teamed with Market Probe International to survey 1,000 dads across the United States. We wanted to better understand how digital electronics, the Internet, and social media are affecting how men parent and to get their perspective on how digital childhoods are affecting their kids.

eMarketer predicts US online ad spending will grow 23.3% in 2012 to reach $39.5 billion by year’s end.