The makers of Pine-Sol Multi-Surface Cleaners are teaming up with nationally recognized recording artist, actress and former Miss Universe, Denise Quinones, to introduce a unique contest where fans of the brand will have a chance to have their personal story turned into an original song. People can share their stories of change, hope and perseverance for an opportunity to win and share their story with audiences worldwide.
Agency
Bold Looks and Key Demographic Divergences ignite the U.S. Personal Care Market.
New trends in nail care, dramatic eye looks, and the appeal of limited edition scents significantly bolstered sales in the 2011 U.S. personal care market, which exceeded $38 billion at the manufacturers’ level, surpassing pre-recession levels and representing robust growth of 4.2%, according to the recent Cosmetics & Toiletries USA report from global consulting and research firm Kline & Company.
TV and Online Video Advertising slow to Integrate.
Someday, online video will almost certainly become so disruptive that TV advertising will have to integrate with it. Several forces are in play that will likely fuel that eventual fusion, most notably the availability of high-quality video content and associated advertising across five increasingly used digital screens—desktop computers, notebook computers, smartphones, tablets and connected TVs.
HEINEKEN USA launches Indio.
HEINEKEN USA announced the launch of Indio, a unique Mexican dark beer. Brewed and sold in Mexico since 1893, Indio will be available in June across seven key markets in California and Texas.
Hispanic Millennials vs. Hispanic Thirty-Somethings: How They’re Different. [INSIGHTS]
Most advertiser sweet spots fall in between the adult 18 to 49 demographic … yet among Hispanics, specifically; this demo is less culturally monolithic than ever. Major differences exist between adult Hispanic Millennials (18- to 29-year-olds) and Hispanics in their thirties. Although very close in age, these age groups are distinct from each other in ways that are essential for marketers and content developers to understand. Courtesy of Tr3s Insights
Digital now Embedded in ‘Business-as-Usual’ for Entertainment & Media Industry.
Record global sales of tablets and smart devices are underlining the rising revenue opportunities from digital delivery of entertainment and media (E&M) content and advertising to increasingly connected and mobile consumers.
BYOB – Be Your Own Boss
By Gonzalo López Martí / Atkins López Martí, LLC You started your own business. Welcome to the party. Face the music. And dance. You are on your own now. No more whining. No more excuses. No more finger pointing. You only have yourself to blame. Some assorted pieces of advice.
TV viewers embracing second and third screens for access to video content.
A significant share of TV viewers are using PCs and mobile devices as second and third screens to access video content, according to the results of a cross-platform pilot test to be presented by Arbitron Inc. and the Coalition for Innovative Media Measurement (CIMM) at the Advertising Research Foundation Audience Measurement 7.0 conference in New York.
Domino’s Pizza hits $1B U.S. Digital Sales in One Year.
Domino’s Pizza is giving its customers the thanks they deserve, as it celebrates – for the first time in its history – surpassing the $1 billion mark in digital sales in the U.S. alone, during a yearlong period from April 2011 to 2012.
50% of Fortune 500 Companies don’t Translate their Content.
One Hour Translation announced that the results of a study measuring how many Fortune 500 companies offer translated content online. The data from the study was particularly alarming, given that 70% of people using the Internet are not native English speakers.
Top 5 Brands at the National Puerto Rican Day Parade in New York City.
As the 55th National Puerto Rican Day Parade wraps another successful celebration of pride and cultural richness; the event serves as a reminder and visible display of the great contributions of the close to 5 million proud Boricuas that reside in the U.S. and millions of Latinos who join in the celebration! By Lili Gil, Business Strategist, Cofounder XL Alliance and Media Contributor
Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
A Look into Atypical American Banking. [REPORT]
Scarborough issued a complimentary study on Atypical Banking. According to this new study, Superbanked and Unbanked Consumers together represent ten percent of American adults. Unbanked Consumers are defined as U.S. adults who live in a household that does not use a bank or credit union. Superbanked Consumers are defined as U.S. adults who live in a household that has multiple asset accounts at financial institutions, as well as some additional investments.
TV Watchers use Digital Devices to Multitask Online.
The growing ubiquity of smartphones, tablets and other connected digital devices has given rise to a new category of user—the multitasker. These users have incorporated newer digital devices into existing habits, particularly when it comes to watching TV.
