Agency

By Jorge Mercado – Associate Vice President, Marketing and Communications – Americas / Prisa Digital Another AHAA conference has come and gone and all in all, I feel that Roberto Orci, Horacio Gavilan and the entire team stepped up to the challenge.  There was definitely some headroom made with this year’s conference.  It was great to see some of the familiar faces as well as several new ones.

Univision Radio announced that MiO is a key sponsor for the H2O Music Festival in Dallas. Featuring Tiësto, Maná, Juanes, Weezer, Snoop Dogg, Damian Marley, Gym Class Heroes, Paulina Rubio, Duelo, Prince Royce, YelaWolf, Intocable, Ramon Ayala, Ozomatli, Paty Cantú, Bobby Pulido, Roméo Testa, and local musical acts like Los Pecados de Maria, 220 and Novacaine, the H2O Music Festival will take place in the Cotton Bowl on Saturday, June 9.

Univision Communications Inc. revealed the findings of a new study on Hispanic millennials that for the first time developed a comprehensive way to measure cultural connection and apply it to consumer behavior. The results show how culture deeply influences millennials across social interactions, attitudes, purchasing behaviors, technology usage and media consumption.

Yahoo! Inc. unveiled Shine Latina – a home for bicultural Latina lifestyle content, within Yahoo! Shine.

The “Big Data” conversation has gained momentum since late last year. An October 2011 study from McKinsey & Company found the greatest number of marketing executives worldwide (32%) felt the ability to generate and leverage deep customer insights was the most important digital challenge they faced.

A new report published by Catalina finds that only a tiny fraction of shoppers determine the success of new Consumer Packaged Goods (CPG) product launches. The report explores the purchasing behavior of more than 41 million US consumers and shows that on average, just 1.5 percent, or 1 in 67 shoppers, accounted for 80 percent of volume during a 12-month window following their introduction.

A new study released by global interactive marketing provider ExactTarget found more than half of America’s fastest growing retailers are missing opportunities to connect online and offline shopping experiences.

ZapBoomBang is the brainchild of Alex and Cathy López Negrete, co-owners of the Houston-based Hispanic advertising and marketing agency Lopez Negrete Communications. Veterans of the industry for over 25 years, they dreamed of making Houston a major destination for recording artists and commercial producers alike, founding the studio as a standalone entity with complete autonomy to compete for business in the region. Along with their other enterprises, Lightning Strikes Entertainment and Tippit & Moo Advertising, ZapBoomBang Studios falls under a holding company that the pair has been molding over the years.

Hispanics represent one-in-five Smartphone users in the U.S., so it’s no secret that they’re active mobile consumers. Over 40% of Hispanics have Smartphones, and that figure is expected to rise to 63% by 2016. The driving force behind the surge in overall Hispanic usage is the Hispanic Millennial segment, representing a growing number of enthusiastic mobile adopters.

The most amazing products, with incredible advertising, in an impeccable store with the perfect assortment are nothing without one critical factor: shoppers. And, today’s shoppers are more unique, demanding and in control than ever before. They make individual decisions about what they will buy, how much they will pay for it and where they will go to get it.

comScore, Inc. released a report entitled Surviving the Upfronts in a Cross-Media World, an actionable guide for success in navigating the cross-media landscape during this year’s TV and digital upfronts. The report examines the maturation of the online video market as a supplement to traditional television advertising and the effectiveness of cross-media campaigns in television programming. Also featured in the report are actionable insights for advertisers, agencies and media buyers who are considering incorporating digital video formats to their media mix. Available on HispanicCMO.com

In 2011, online ad spending growth in Mexico exceeded 30% for the third year in a row, according to the May 2012 Interactive Advertising Bureau México (IAB México) report “Estudio de Inversión Publicitaria Online en México—Resultados de 2011,” expanding 36% last year to reach MXN4.6 billion ($370 million).