Yakult Light can be found on store shelves as early as mid-July, in the areas where regular Yakult is found. This includes most chain grocery stores in Arizona, California, Colorado, Nevada, New Mexico, Texas and Utah, and Asian and Hispanic independent markets in these and several other states.
Agency
Hispanic Millennials on Travel & Tourism. [INSIGHT]
The Fourth of July ignites the start of the summer travel season. Whether it’s a few days at the beach, a trip to visit relatives in another state, or a couple of weeks in another country, summer trips are all about breaking routines and getting away from it all. So what does travel look like for Hispanic Millennials?
Women embrace Contextually Relevant Ads
Advertisers have many means of targeting at their disposal, from contextual to audience-based to behavioral and beyond. While some of those targeting types—notably behavioral—can lead to a negative reaction among internet users when they believe they have been used, web users do agree that relevant ads make them better-disposed toward brands, as well as toward the publishers who run the ads.
Latin2Latin Marketing + Communications celebrates 5 year Year Milestone.
This past weekend, Latin2Latin Marketing + Communications (L2L) celebrated five successful years of business at the Las Olas River House with featured live performances from Ricky B and Brazilian Carnival.
LatinPointe Brands & The Lippin Group form alliance.
LatinPointe Brands and The Lippin Group have formed an alliance to develop, implement and execute marketing campaigns for corporate clients focused on the Hispanic marketplace, announced David Chavez, CEO and Sarah Ruiz Chavez, president, respectively, of LatinPointe and Dick Lippin, chairman and chief executive of The Lippin Group.
Anheuser-Busch InBev and Grupo Modelo to merge.
Anheuser-Busch InBev and Grupo Modelo, S.A.B. de C.V. announced that they have entered into an agreement under which Anheuser-Busch InBev will acquire the remaining stake in Grupo Modelo that it does not already own for USD 9.15 per share in cash in a transaction valued at USD 20.1 billion or MXN 278.6 billion.
Technology Hispanic Allocation Study. [INSIGHT]
AHAA will present new research on how Technology companies are increasing their investment and honing their strategies to better target Hispanic consumers. The outcome of this increased focus is impacting companies overall growth rate and is being noticed by Wall Street analysts.
ANA call for entries for 12th Annual Multicultural Excellence Awards.
The ANA (Association of National Advertisers) is now accepting entries for its 12th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing outstanding multicultural advertising and marketing campaigns.
Gain helps Hispanics find their Perfect Scent match on YouTube.
Gain has launched a interactive YouTube experience that helps consumers celebrate what makes them unique and find their perfect scent match.
Will the Multicultural Movement (BUCKET) survive?
The question is not whether Ethnic Consumers that are lumped for diversity purposes into the MULTICULTURAL BUCKET offer opportunities for marketers. We all know the answer to that question.
The question is whether there is a need or a purpose for having one agency that implements all aspects of a campaign that can then be called a MULTICULTURAL approach.
Does the strategy create the intended ROI?
Available on HispanicAd.com’s El Blog
Best Global GREEN Brands.
Interbrand has released its 2012 Best Global Green Brands report. Toyota (#1), Johnson & Johnson (#2), and Honda (#3) top the ranking with Danone (#9), Ford (#15), Starbucks (#36) and UPS (#43) representing this year’s top risers.
NBCU’s Lauren Zalaznick: Reclassifying Success for the New Norm
At Nielsen’s Consumer 360, Fortune’s Adam Lashinsky led a conversation with Lauren Zalaznick, Chairman of NBCUniversal Entertainment & Digital Networks and Integrated Media. Available on HispanicCMO.com
2012 Non-Profit EquiTrend.
The 2012 Harris Poll Non-Profit EquiTrend (EQ) study measures the brand health of 87 non-profit brands across seven important categories, including Youth Interest, Animal Welfare, Health, Social Service, Disability, International Aid, and Environmental.
Upscale Latino Market boasts over Half Trillion in Buying Power.
There are 2.9 million Latino households with a household income of $75,000 or more, according to the “Upscale Latino Consumers in the U.S.” report from Packaged Facts, accounting for a fifth of all Latino households.
Majority of Americans say Nation’s Values have Declined.
Seven in 10 Americans believe the nation’s values have declined since 1940. Americans say political corruption, increased materialism, declining family values and a celebrity- obsessed culture have contributed to the decline in values.
