LatinPointe Brands and The Lippin Group have formed an alliance to develop, implement and execute marketing campaigns for corporate clients focused on the Hispanic marketplace, announced David Chavez, CEO and Sarah Ruiz Chavez, president, respectively, of LatinPointe and Dick Lippin, chairman and chief executive of The Lippin Group.
Agency
Anheuser-Busch InBev and Grupo Modelo to merge.
Anheuser-Busch InBev and Grupo Modelo, S.A.B. de C.V. announced that they have entered into an agreement under which Anheuser-Busch InBev will acquire the remaining stake in Grupo Modelo that it does not already own for USD 9.15 per share in cash in a transaction valued at USD 20.1 billion or MXN 278.6 billion.
Technology Hispanic Allocation Study. [INSIGHT]
AHAA will present new research on how Technology companies are increasing their investment and honing their strategies to better target Hispanic consumers. The outcome of this increased focus is impacting companies overall growth rate and is being noticed by Wall Street analysts.
ANA call for entries for 12th Annual Multicultural Excellence Awards.
The ANA (Association of National Advertisers) is now accepting entries for its 12th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing outstanding multicultural advertising and marketing campaigns.
Gain helps Hispanics find their Perfect Scent match on YouTube.
Gain has launched a interactive YouTube experience that helps consumers celebrate what makes them unique and find their perfect scent match.
Will the Multicultural Movement (BUCKET) survive?
The question is not whether Ethnic Consumers that are lumped for diversity purposes into the MULTICULTURAL BUCKET offer opportunities for marketers. We all know the answer to that question.
The question is whether there is a need or a purpose for having one agency that implements all aspects of a campaign that can then be called a MULTICULTURAL approach.
Does the strategy create the intended ROI?
Available on HispanicAd.com’s El Blog
Best Global GREEN Brands.
Interbrand has released its 2012 Best Global Green Brands report. Toyota (#1), Johnson & Johnson (#2), and Honda (#3) top the ranking with Danone (#9), Ford (#15), Starbucks (#36) and UPS (#43) representing this year’s top risers.
NBCU’s Lauren Zalaznick: Reclassifying Success for the New Norm
At Nielsen’s Consumer 360, Fortune’s Adam Lashinsky led a conversation with Lauren Zalaznick, Chairman of NBCUniversal Entertainment & Digital Networks and Integrated Media. Available on HispanicCMO.com
2012 Non-Profit EquiTrend.
The 2012 Harris Poll Non-Profit EquiTrend (EQ) study measures the brand health of 87 non-profit brands across seven important categories, including Youth Interest, Animal Welfare, Health, Social Service, Disability, International Aid, and Environmental.
Upscale Latino Market boasts over Half Trillion in Buying Power.
There are 2.9 million Latino households with a household income of $75,000 or more, according to the “Upscale Latino Consumers in the U.S.” report from Packaged Facts, accounting for a fifth of all Latino households.
Majority of Americans say Nation’s Values have Declined.
Seven in 10 Americans believe the nation’s values have declined since 1940. Americans say political corruption, increased materialism, declining family values and a celebrity- obsessed culture have contributed to the decline in values.
TOTALITY is totally closed.
Havas closed its New York based multicultural-marketing agency Totality, which was founded by Leo Olper- CEO and Mauricio Galvan – CCO last year.
Urban world: Cities and the rise of the consuming class. [INSIGHT]
Cities have long been the world’s economic dynamos, but today the speed and scale of their expansion are unprecedented. Through a combination of consumption and investment in physical capital, growing cities could inject up to $30 trillion a year into the world economy by 2025. Understanding cities and their shifting demographics is critical to reaching urban consumers and to preparing for the challenges that will arise from increasing demand for natural resources (such as water and energy) and for capital to invest in new housing, office buildings, and port capacity. Available on HispanicCMO.com
Led by Emerging Markets, Global Ad Spend Up 3.1% in Q1 2012.
After a strong finish to 2011, global ad spend continued to rise in the beginning of 2012: up 3.1 percent compared to the same period (Q1) last year. According to Nielsen’s quarterly Global AdView Pulse report, emerging markets like the Middle East and Africa saw double-digit increases while North America and Asia Pacific saw modest more gains of 2.1 and 1.7 percent, respectively. Overall global ad spend in Q1 2012 was $128 billion USD.
Texas dominates list of fastest-growing Large Cities.
Texas had eight of the 15 most rapidly growing large cities between Census Day (April 1, 2010) and July 1, 2011, according to population estimates for all of the nation’s incorporated cities and towns and minor civil divisions released by the U.S. Census Bureau.
Winning the Game with Hispanics. [INSIGHT]
At E3, the Electronic Entertainment Expo, Univision announced that it will launch its UVideos digital network as an application on Xbox 360 Live Gold later this year. The UVideos application will allow audiences to discover, interact and watch the best programming from Univision’s portfolio of television networks. UVideos will be optimized for the Xbox 360 console, taking advantage of Kinect to give viewers an immersive experience and will feature social discovery, allowing users to see what their friends are watching or follow their favorite Univision personalities. By: Roberto Ruiz, Senior Vice President of Brand Solutions at Univision Communications Inc.
