Agency

Many local merchants and multiple brick and mortar retailers complain that online merchants have an unfair advantage because many of them do not charge State and local taxes to purchasers. That is an interesting empirical question, particularly in the context of our multicultural society. By Felipe Korzenny, Ph.D.

Kelly Downey, VP, Strategic Growth Channels, Unilever, John Saguto, VP, Pet Specialty Group, Nestle Purina, and Erin Nelson, CMO, Bazaarvoice shared their insights around the future of e-commerce during a panel discussion at Nielsen’s Consumer 360 conference. The panel, moderated by Fortune’s Adam Lashinsky, covered a range of topics including the power of discussion and social sharing, the importance of being “consumer-centric,” and the power digital has on e-commerce conversion rates. Available on HispanicCMO.com

Which shopper segment spends nearly 8 percent more on consumer packaged goods (CPG) than any other population and has particularly strong spending in the mass merchandise and club channels?

Latinum Network just wrapped up two Total Market executive roundtables co-hosted by Discovery Communications and AARP.

An associate in our company sent out this article about Gen We, the next generation of consumers that are just coming in to buying power. I thought the article was very interesting and educational, however, it pointed something out to me that worries me a bit about this new group. The way they have grown and still are growing up is causing two things to happen that can be a detriment to them as a generation. By Joe Zubizarreta – CEO of Zubi Advertising

Courtesy of Zubination

At Nielsen’s Consumer 360 Conference, speakers and attendees discussed the attributes, inclinations, and behaviors various consumer groups in the U.S. In a session titled “Marketing that Matters,” three unique consumer groups were identified and analyzed to provide a fresh perspective on the opportunities these segments represent for marketers.

Philanthropic organizations, non-profits and public media – organizations that depend on charitable giving and donations by corporations, individuals, and other foundations are facing significant challenges. While most people are aware of the short-term struggles facing these organizations as a result of the economic downturn and cuts in government spending, most don’t realize they face a bigger, long-term, and structural challenge. This challenge relates to the significant demographic changes taking place in the U.S. – population changes that threaten to undermine the viability of many of these organizations. by Jose Villa / Sensis

Courtesy of ThinkMulticultural.com

Yakult Light can be found on store shelves as early as mid-July, in the areas where regular Yakult is found. This includes most chain grocery stores in Arizona, California, Colorado, Nevada, New Mexico, Texas and Utah, and Asian and Hispanic independent markets in these and several other states.

Creative Civilization announced that Toni Ellard has joined the San Antonio-based agency as Director of Touchpoint Integration. In this role, Ellard will oversee the agency’s media buying and planning department and will lend her expertise in digital, traditional and non-traditional media touchpoint strategy for client campaigns.

Advertisers have many means of targeting at their disposal, from contextual to audience-based to behavioral and beyond. While some of those targeting types—notably behavioral—can lead to a negative reaction among internet users when they believe they have been used, web users do agree that relevant ads make them better-disposed toward brands, as well as toward the publishers who run the ads.

The Fourth of July ignites the start of the summer travel season. Whether it’s a few days at the beach, a trip to visit relatives in another state, or a couple of weeks in another country, summer trips are all about breaking routines and getting away from it all. So what does travel look like for Hispanic Millennials?

Gain has launched a interactive YouTube experience that helps consumers celebrate what makes them unique and find their perfect scent match.