The AHAA Conference began this week in Miami and I assume you have heard that they have expanded their Board of Directors and added an Advisory Board that include clients, media and research executives, besides just ad agency executives.
They also do not want to call the organization the Association of Hispanic Advertising Agencies, they want to be called AHAA – The Voice of Hispanic Marketing. A new COMPASS! I have high HOPES. This new change will impact the scope and breath of AHAA as we lead into 2013.
Agency
US Hispanic Advertising Week Conference 2013 – – A Challenge to all in our Industry.
Conazol launching promotional TV Campaign in U.S. Hispanic Markets.
Conazol, an over-the-counter Athlete’s Foot treatment in Mexico for over 10 years, is now available in the U.S. U.S. distribution at retailers including Walmart and Target in key U.S. Hispanic markets, such as Los Angeles, Houston, Dallas and Chicago. The brand is being supported by a multi-market promotional campaign that includes Spanish language TV advertising.
Hispanic Millennials: Language and TV Preferences
It’s no surprise that Spanish-language TV attracts big audiences. But within those large numbers, the dynamics are changing. In the past, immigration supplied a steady stream of young adult viewers in search of entertainment that connected them to their home countries. The young viewers of today, however, are different from previous generations. They have a different relationship to Spanish-language programming — and increasingly, they are tuning in to English-language content. Courtesy of Tr3s Insights
Assessing the Representativeness of Public Opinion Surveys. [STUDY]
For decades survey research has provided trusted data about political attitudes and voting behavior, the economy, health, education, demography and many other topics. But political and media surveys are facing significant challenges as a consequence of societal and technological changes.
Where to Find the Top Blogueras
Looking for the top Latina bloggers? You are in luck! The list of the 65 Latinas that were selected by Latinos in Social Media (LATISM) to attend the first-ever Top Latina Blogger Retreat taking place this week in Washington, DC is a great start. The selection was made by a committee of leaders from top Latina bloggers communities including: Latina Bloggers Connect, Las Blogueras, Blogs de Mamás and New Latina. Courtesy of andycheco.com
Available on HispanicPRpro.com and HispanicCMO.com
Digital agenda TOPS strategic agenda of C-Suite & Line-of-Business Leaders. [REPORT]
In a new study from the Chief Marketing Officer (CMO) Council, senior marketers report digital marketing has become a key topic of conversation and strategic agenda item with C-level executives and line-of-business (LOB) leaders. However, most marketers appear to be struggling to move beyond the use of tactical point solutions to more integrated, fully deployed platforms supporting multiple marketing applications.
Benchmarking Local Radio Online Revenues [REPORT]
Benchmarking Local Radio Online RevenuesFor the first time, Arbitron and Borrell Associates have created a comprehensive, market-by-market report of online ad spending in several key categories, including audio streaming.
Muse take their diversity message to The Pitch program. [VIDEO]
As the only diverse-segment agency featured in AMCs “THE PITCH,” the men and women of Muse saw an opportunity to amplify the ongoing conversation about the need for more diversity in the advertising industry. Available on HispanicCMO.com and HispanicPRpro.com
Leading Through Connection: Insights from the Global Chief Executive Officer. [REPORT]
CEOs have a new strategy in the unending war for talent. They are creating more open and collaborative cultures — encouraging employees to connect, learn from each other and thrive in a world of rapid change. Collaboration is the number-one trait CEOs are seeking in their employees, with 75 percent of CEOs calling it critical.
Online Advertising using Purchaser Data delivers $3 in Incremental Sales for Every $1 Spent.
Consumer packaged goods (CPG) brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that has been precisely delivered using purchase-based information, according to research from Nielsen Catalina Solutions.
National Brands expect Big Returns on Local Ad Investment.
As location-based social networks, hyperlocal communities and local search continue to garner consumer interest and use, national brands are seeing the inevitability of extending their presence in the local space.
Consumer Demand for Home Technology grows as Housing Market Regains Footing.
The Consumer Electronics Association (CEA) released the 10th Annual State of the Builder Technology Market Study, which found installed home technology is strongly solidified in builders’ portfolios of services and offerings. Entertainment and automation solutions are helping builders differentiate their businesses, while more common home technologies like structured wiring are necessary to compete effectively in the market.
Explaining why Minority Births now Outnumber White Births.
The nation’s racial and ethnic minority groups—especially Hispanics—are growing more rapidly than the non-Hispanic white population, fueled by both immigration and births. This trend has been taking place for decades, and one result is the Census Bureau’s announcement today that non-Hispanic whites now account for a minority of births in the U.S. for the first time.
Univision launches Despierta América Summer Concert Series.
Univision Communications Inc. announced the inaugural Despierta América Summer Concert Series presented by State Farm. Univision’s top-rated morning show and State Farm have teamed up to bring the viewing audience closer to their favorite stars with a nine-week-long concert series in Miami.
