New York based The Vidal Partnership was handed another assignment loss besides the advertising & marketing assignments for Sprint. The Sprint Hispanic Public Relations assignment has also been handed over to the Dallas based independent and minority owned Inspire!.
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New American Community Survey to provide detailed look at Race, Tribal, Hispanic and Ancestry Groups
The Census Bureau released new detailed estimates about the social, economic and housing characteristics of hundreds of race, tribal, Hispanic and ancestry groups at numerous geographic levels. This is the first time this level of statistical detail has been available for groups since the 2000 Census. The new products, based on the 2006-2010 American Community Survey (ACS), are generally comparable to estimates generated from the 2000 Census “long form.”
DIÁLOGO signs Warner Music Latina, Banamex USA and Atel USA.
DIÁLOGO has added Warner Music Latina, Banamex USA and Atel USA to its roster of clients during the month of May.
The Revolution of Work 3.0
If you are reading these words on your Internet browser, you are doing something that wasn’t possible 25 years ago. Two decades ago, the web was a project only just being born, and the only way to read the news was in printed newspapers. Today, you can access the same information from your laptop, desktop, tablet or Smartphone in a dynamic and convenient way no matter where you are. By Alex Konanykhin- CEO / TransparentBusiness.com
Businesses say Sustainability is Vital to Growth.
The vast majority of businesses say that sustainability is vital to their future growth, but almost half say that margins are currently lower on sustainable products and services, according to new research by Accenture.
Tracfone selects Marca as Hispanic AOR.
Coconut Grove, FL based Marca advertising agency has been selected by Tracfone to handle Hispanic marketing responsibilities for all of its telecommunications platforms.
Corona Extra launches ‘Mana Como Nunca’ Music Experience.
Corona Extra is launching a unique music experience, Mana Como Nunca or Mana Like Never Before, built around the passion Latino fans of the brand have for music and Spanish-rock legends, Mana.
Univision and Eventus announced the 2012 Premios Juventud VIP Tour.
Univision and Eventus announce the 2012 Premios Juventud VIP Tour (PJ VIP Tour) presented by Dr Pepper, a series of private concerts featuring performances by today’s hottest artists, including past and present “Premios Juventud” nominees and winners.
Estimates of Undercount and Overcount in the 2010 Census
The U.S. Census Bureau released results from its post-enumeration survey, providing a measure of the accuracy of the 2010 Census. The results found that the 2010 Census had a net overcount of 0.01 percent, meaning about 36,000 people were overcounted in the census. This sample-based result, however, was not statistically different from zero.
U.S. Consumers want Retailers to Integrate Channels.
hybris announced the results of its U.S. 2012 Multichannel Shopping Survey that examined U.S. consumer behaviors and expectations for a multichannel shopping experience.
Bromley ‘launches ‘Culture Connect’ Mobile App.
As part of its ongoing “ORIGINATE CHANGE” mantra, Bromley will launch its first mobile application (“App”). The “Culture Connect” app recognizes transcultural people, places and nonprofit organizations across the United States that are making an impact by bridging multicultural communities in a variety of industries.
Xoom hires Dieste and launches ‘Save the Pigs Campaign Calls Consumers’.
Xoom Corporation, a online money transfers, announced the launch of its first national branding platform with the objective of helping Latinos understand the tricky fees that traditional money transfer companies charge their customers to wire money to their loved ones. Xoom hired multicultural agency Dieste for creative and strategic duties.
Cultural Relevance as Predictor of Brand Success.
Added Value this week revealed the results of its second-annual Cultural Traction survey, which measures cultural relevance as an early indicator of brand success.
2012 BrandZ Top 100 [INFOGRAPHIC & REPORT]
The world’s biggest brands have continued to grow in value during the current economic uncertainty, according to WPP company Millward Brown’s annual BrandZTop™ 100 Most Valuable Global Brands study. The No1 brand for the second year, Apple, rose 19% in value and is now worth $182.9 billion. IBM grew 15% in value to $115.9 billion and overtook Google, which dropped to third place in the ranking and is now worth $107.8 billion.
Understanding Hispanic Millennials. [INFOGRAPHIC]
At 79 Million strong, the millennial generation is bigger than the Boomers. And while millennials (broadly defined as people between the ages of 18-34) are the subject of innumerable articles and studies these days — mainly revolving around their use of technology, their unique impact on the workforce and, of course, their transformative media habits — relatively little has been written about the Hispanic Millennials. By Chiqui Cartagena – Univision Insights Blog
English is the Common link for Employees who Interact with People from Other Countries.
A majority (67%) of global employees in 26 countries who say they work in a job that requires them to interact with people from other countries indicate the language used most often in those interactions is English. The poll was conducted in an online survey among 13,644 employees in 26 countries on behalf of Reuters News.
