Google is my favorite tech company these days. It has created and continues to create solutions that are quite outstanding. That brings freedom of research and expression to the world, literally. By Felipe Korzenny, Ph.D.
Agency
Store Brands Muscle In on National Brands’ Comfort Zone.
While consumer perceptions toward store brands have slipped on many dimensions over the last two years, store brands may be starting to improve on several product benefits typically associated with national brands, namely: quality, innovativeness, uniqueness and packaging.
Hispanic Women Ages 25-35 a major target for Healthcare Communications Programming.
A new national survey commissioned by Cultúr Health shows healthcare marketers should target insured Hispanic women ages 25-35. These young Latinas, representing a rapidly growing Hispanic demographic, are key healthcare gatekeepers – managing their own health needs and frequently those of their families, parents, grandparents and other relatives as well.
Basement? Garage? American Teens will Watch, and Play just about Anywhere.
While the 18-34 year old demographic juggernaut may be known for their hunger for connectivity—from online video to social networking—their younger counterparts have an appetite for consumption of a different nature: Gaming. According to Nielsen, 12-17 year olds represent an outsized share of game console usage, more than triple that of their share of TV or DVR usage.
Are Marketers missing Multichannel Opportunities?
According to March 2012 research from marketing solutions provider PulsePoint (formerly Datran Media and CONTEXTWEB), US marketers, agencies and publishers may recognize that a seamless experience across channels is important for consumers, but they are not yet following their targets down that path.
Most Children Younger than age 1 are Minorities.
The U.S. Census Bureau released a set of estimates showing that 50.4 percent of our nation’s population younger than age 1 were minorities as of July 1, 2011. This is up from 49.5 percent from the 2010 Census taken April 1, 2010. A minority is anyone who is not single-race white and not Hispanic.
AHAA Responding to Challenges
In 1996, AHAA was founded to grow our marketplace and promote our member agencies. Today Hispanic marketing is more important, more challenging and more nuanced. Gene Bryan –
DO I have high hopes for AHAA?
Several months ago in October of 2011 I wrote an op-ed piece titled “I have high hopes for the Association of Hispanic Advertising Agencies”.
It was necessary to write last year’s op-ed piece since I felt after working with AHAA for fifteen years, the momentum and directionality of our Industry’s trade-marketing association did not represent the needs or that it was not a compass for our Industry.
Tecate launches Search for Official Soccer Correspondent Team.
Tecate launched the national search for a group of soccer fans with enough character and skills to travel to and report on a soccer game of the team’s choice in Mexico or the U.S. As the “Tecate Correspondent Team”, the selected individuals will receive round-trip airfare, accommodations, tickets to the game and an opportunity to share their passion for the sport via the brand’s official Facebook page, www.Facebook.com/Tecate.
Social Media raises the Stakes for Customer [INFOGRAPHIC]
The 2012 American Express Global Customer Service Barometer also found that consumers who have used social media for service wield the greatest amount of influence. They tell significantly more people about their service experiences, and say they’d spend 21% more with companies who deliver great service – compared to 13% on average.
Sprint consolidates Hispanic Marketing Responsibilities.
Sprint has consolidated their Hispanic advertising, marketing and public relations responsibilities under a combination of agencies that will include Dallas based Inspire! and Starcom Media Vest / Tapestry.
Albert Rodriguez named COO of SBS.
Albert Rodriguez was named Chief Operating Officer (COO) of Spanish Broadcasting System by Raul Alarcon, Jr.
