Agency

The proliferation of Hispanic online panels has ignited a debate around the efficacy of online research among Hispanics. By Miguel Gomez Winebrenner / Added Value Cheskin

As summer approaches, retailers are feeling the heat from volatile fuel prices. A study by BDO USA, LLP found that while the economy remains the top risk for the nation’s largest retailers, concerns over the cost of fuel prices outpaced unemployment for the first time since 2009.

Consumers have demonstrated a voracious appetite for online content that shows no signs of abating. In November 2011, research firm JZ Analytics conducted a survey of US internet users for semiconductor manufacturer Broadcom and found that nearly 87% of respondents consumed 11 hours or more of online content per week at their workplaces or homes, whether surfing the internet, watching online video or checking email.

The Chicken “wRap” video was creatively developed by Denny’s US Hispanic Agency, Casanova Pendrill, who has been concentrating its efforts on developing branded entertainment featuring promoted products for the digital environment.

This is the largest single-agency Upfront deal ever conducted by Univision and will be the first to utilize a video neutral approach, incorporating all of Univision’s properties including two network broadcast networks, three rated cable channels, local TV and radio stations, and Univision’s online, mobile and social video destinations.

The Association of Hispanic Advertising Agencies (AHAA) recently released a new study proving what we’ve known for a long time: there is a positive and direct connection between targeted Hispanic marketing and revenue growth among consumer packaged goods (CPG) and CPG-based retail companies. By Graciela Eleta – Univision Insights Blog

Marketers seem to have an ever-growing number of ways to drive customer engagement on brand websites.

Moms are at the center of their family’s offline life, so it’s little surprise that they’re also at the center of many of the biggest trends online as well. Whether to look up the latest product reviews or to connect with friends, families, and even brands through social networks, American moms are particularly active and influential online.

The 4A’s, a trade organization representing U.S. advertising agencies and the major force behind the first high school with an advertising-focused curriculum, announced the launch of the first accredited advertising agency in the country run by high school students.

Although important relationships are globally distributed, business leaders say they want more collaboration in person when it comes to activities such as brainstorming for new ideas, managing a specific crisis or making presentations. This is among the findings from a Economist Intelligence Unit survey, Business leaders’ views on interaction.

The U.S. Census Bureau reported that foreign-born households are, on average, larger than native households, have more children under age 18, and are more likely to be multigenerational.

Added Value Cheskin has announced that its online insight and innovation platform AV-id is fully operational for use in the U.S. Hispanic market.

Another AHAA conference has come and gone and all in all, I feel that Roberto Orci, Horacio Gavilan and the entire team stepped up to the challenge. There was definitely some headroom made with this year’s conference. It was great to see some of the familiar faces as well as several new ones.

That being said, we still need to see more clients represented, more diversity and serious consideration when it comes to digital. Truth is that we are all aware of the realities of the medium and it is still seen as an afterthought, pushed off to the last day of the conference, in a series of concurrent sessions, when many of these topics should be front and center.

By Jorge Mercado – Associate Vice President, Marketing and Communications – Americas / Prisa Digitall