Agency

As part of its ongoing “ORIGINATE CHANGE” mantra, Bromley will launch its first mobile application (“App”). The “Culture Connect” app recognizes transcultural people, places and nonprofit organizations across the United States that are making an impact by bridging multicultural communities in a variety of industries.

Xoom Corporation, a online money transfers, announced the launch of its first national branding platform with the objective of helping Latinos understand the tricky fees that traditional money transfer companies charge their customers to wire money to their loved ones. Xoom hired multicultural agency Dieste for creative and strategic duties.

Added Value this week revealed the results of its second-annual Cultural Traction survey, which measures cultural relevance as an early indicator of brand success.

The world’s biggest brands have continued to grow in value during the current economic uncertainty, according to WPP company Millward Brown’s annual BrandZTop™ 100 Most Valuable Global Brands study. The No1 brand for the second year, Apple, rose 19% in value and is now worth $182.9 billion. IBM grew 15% in value to $115.9 billion and overtook Google, which dropped to third place in the ranking and is now worth $107.8 billion.

At 79 Million strong, the millennial generation is bigger than the Boomers. And while millennials (broadly defined as people between the ages of 18-34) are the subject of innumerable articles and studies these days — mainly revolving around their use of technology, their unique impact on the workforce and, of course, their transformative media habits — relatively little has been written about the Hispanic Millennials. By Chiqui Cartagena – Univision Insights Blog

A majority (67%) of global employees in 26 countries who say they work in a job that requires them to interact with people from other countries indicate the language used most often in those interactions is English. The poll was conducted in an online survey among 13,644 employees in 26 countries on behalf of Reuters News.

Google is my favorite tech company these days. It has created and continues to create solutions that are quite outstanding. That brings freedom of research and expression to the world, literally. By Felipe Korzenny, Ph.D.

While consumer perceptions toward store brands have slipped on many dimensions over the last two years, store brands may be starting to improve on several product benefits typically associated with national brands, namely: quality, innovativeness, uniqueness and packaging.

A new national survey commissioned by Cultúr Health shows healthcare marketers should target insured Hispanic women ages 25-35. These young Latinas, representing a rapidly growing Hispanic demographic, are key healthcare gatekeepers – managing their own health needs and frequently those of their families, parents, grandparents and other relatives as well.

While the 18-34 year old demographic juggernaut may be known for their hunger for connectivity—from online video to social networking—their younger counterparts have an appetite for consumption of a different nature: Gaming. According to Nielsen, 12-17 year olds represent an outsized share of game console usage, more than triple that of their share of TV or DVR usage.

According to March 2012 research from marketing solutions provider PulsePoint (formerly Datran Media and CONTEXTWEB), US marketers, agencies and publishers may recognize that a seamless experience across channels is important for consumers, but they are not yet following their targets down that path.

The U.S. Census Bureau released a set of estimates showing that 50.4 percent of our nation’s population younger than age 1 were minorities as of July 1, 2011. This is up from 49.5 percent from the 2010 Census taken April 1, 2010. A minority is anyone who is not single-race white and not Hispanic.

In 1996, AHAA was founded to grow our marketplace and promote our member agencies. Today Hispanic marketing is more important, more challenging and more nuanced. Gene Bryan –

Several months ago in October of 2011 I wrote an op-ed piece titled “I have high hopes for the Association of Hispanic Advertising Agencies”.

It was necessary to write last year’s op-ed piece since I felt after working with AHAA for fifteen years, the momentum and directionality of our Industry’s trade-marketing association did not represent the needs or that it was not a compass for our Industry.