CEOs have a new strategy in the unending war for talent. They are creating more open and collaborative cultures — encouraging employees to connect, learn from each other and thrive in a world of rapid change. Collaboration is the number-one trait CEOs are seeking in their employees, with 75 percent of CEOs calling it critical.
Agency
Online Advertising using Purchaser Data delivers $3 in Incremental Sales for Every $1 Spent.
Consumer packaged goods (CPG) brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that has been precisely delivered using purchase-based information, according to research from Nielsen Catalina Solutions.
National Brands expect Big Returns on Local Ad Investment.
As location-based social networks, hyperlocal communities and local search continue to garner consumer interest and use, national brands are seeing the inevitability of extending their presence in the local space.
Consumer Demand for Home Technology grows as Housing Market Regains Footing.
The Consumer Electronics Association (CEA) released the 10th Annual State of the Builder Technology Market Study, which found installed home technology is strongly solidified in builders’ portfolios of services and offerings. Entertainment and automation solutions are helping builders differentiate their businesses, while more common home technologies like structured wiring are necessary to compete effectively in the market.
Explaining why Minority Births now Outnumber White Births.
The nation’s racial and ethnic minority groups—especially Hispanics—are growing more rapidly than the non-Hispanic white population, fueled by both immigration and births. This trend has been taking place for decades, and one result is the Census Bureau’s announcement today that non-Hispanic whites now account for a minority of births in the U.S. for the first time.
Univision launches Despierta América Summer Concert Series.
Univision Communications Inc. announced the inaugural Despierta América Summer Concert Series presented by State Farm. Univision’s top-rated morning show and State Farm have teamed up to bring the viewing audience closer to their favorite stars with a nine-week-long concert series in Miami.
Sprint Hispanic PR Assignment also to leave The Vidal Partnership. [CORRECTED]
New York based The Vidal Partnership was handed another assignment loss besides the advertising & marketing assignments for Sprint. The Sprint Hispanic Public Relations assignment has also been handed over to the Dallas based independent and minority owned Inspire!.
New American Community Survey to provide detailed look at Race, Tribal, Hispanic and Ancestry Groups
The Census Bureau released new detailed estimates about the social, economic and housing characteristics of hundreds of race, tribal, Hispanic and ancestry groups at numerous geographic levels. This is the first time this level of statistical detail has been available for groups since the 2000 Census. The new products, based on the 2006-2010 American Community Survey (ACS), are generally comparable to estimates generated from the 2000 Census “long form.”
DIÁLOGO signs Warner Music Latina, Banamex USA and Atel USA.
DIÁLOGO has added Warner Music Latina, Banamex USA and Atel USA to its roster of clients during the month of May.
The Revolution of Work 3.0
If you are reading these words on your Internet browser, you are doing something that wasn’t possible 25 years ago. Two decades ago, the web was a project only just being born, and the only way to read the news was in printed newspapers. Today, you can access the same information from your laptop, desktop, tablet or Smartphone in a dynamic and convenient way no matter where you are. By Alex Konanykhin- CEO / TransparentBusiness.com
Businesses say Sustainability is Vital to Growth.
The vast majority of businesses say that sustainability is vital to their future growth, but almost half say that margins are currently lower on sustainable products and services, according to new research by Accenture.
Tracfone selects Marca as Hispanic AOR.
Coconut Grove, FL based Marca advertising agency has been selected by Tracfone to handle Hispanic marketing responsibilities for all of its telecommunications platforms.
Corona Extra launches ‘Mana Como Nunca’ Music Experience.
Corona Extra is launching a unique music experience, Mana Como Nunca or Mana Like Never Before, built around the passion Latino fans of the brand have for music and Spanish-rock legends, Mana.
Univision and Eventus announced the 2012 Premios Juventud VIP Tour.
Univision and Eventus announce the 2012 Premios Juventud VIP Tour (PJ VIP Tour) presented by Dr Pepper, a series of private concerts featuring performances by today’s hottest artists, including past and present “Premios Juventud” nominees and winners.
Estimates of Undercount and Overcount in the 2010 Census
The U.S. Census Bureau released results from its post-enumeration survey, providing a measure of the accuracy of the 2010 Census. The results found that the 2010 Census had a net overcount of 0.01 percent, meaning about 36,000 people were overcounted in the census. This sample-based result, however, was not statistically different from zero.
U.S. Consumers want Retailers to Integrate Channels.
hybris announced the results of its U.S. 2012 Multichannel Shopping Survey that examined U.S. consumer behaviors and expectations for a multichannel shopping experience.
